System and method for direct marketing
First Claim
1. A method of marketing and selling products or services through a marketing system comprising:
- maintaining, by the marketing system, a database in a memory of a computer, the database including a plurality of data records, each data record associated with a participant of the marketing system and assigned a first attribute if the associated participant is also a member of a second marketing system;
receiving, at an interface of the computer coupled with the memory, from a first participant, a request to register in the marketing system, the request including an indication that the first participant is also a member of the second marketing system;
creating, by the computer, a first data record in the database based on the received request, the first data record being associated with the first participant and assigned the first attribute based on the indication;
accounting, by the computer, for a sale of products or services directly from a marketing company associated with the marketing system to the first participant, and storing the accounting in the first data record;
causing, by the computer, first rewards points to be credited to the first participant based on the accounted for sale to the first participant, the first rewards points redeemable for products, services, or compensation associated with the marketing system, and stored in the first data record; and
causing, by the computer, second rewards point to be credited to the first participant based on the accounted sale to the first participant if the first data record is assigned the first attribute, the second rewards point redeemable for products, services, or compensation associated with the second marketing system and stored in a partner merchant file on the computer.
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Abstract
A method of marketing and selling products or services through a marketing system is disclosed. The method may include: maintaining, by the marketing system, a database in a memory of a computer, the database including a plurality of data records, each data record associated with a participant of the marketing system and assigned a first attribute if the associated participant is also a member of a second marketing system; receiving, at an interface of the computer coupled with the memory, from a first participant, a request to register in the marketing system, the request including an indication that the first participant is also a member of the second marketing system; creating, by the computer, a first data record in the database based on the received request, the first data record being associated with the first participant and assigned the first attribute based on the indication; accounting, by the computer, for a sale of products or services directly from a marketing company associated with the marketing system to the first participant, and storing the accounting in the first data record; causing, by the computer, first rewards points to be credited to the first participant based on the accounted for sale to the first participant, the first rewards points redeemable for products, services, or compensation associated with the marketing system, and stored in the first data record; and causing, by the computer, second rewards point to be credited to the first participant based on the accounted sale to the first participant if the first data record is assigned the first attribute, the second rewards point redeemable for products, services, or compensation associated with the second marketing system and stored in a partner merchant file on the computer.
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Citations
28 Claims
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1. A method of marketing and selling products or services through a marketing system comprising:
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maintaining, by the marketing system, a database in a memory of a computer, the database including a plurality of data records, each data record associated with a participant of the marketing system and assigned a first attribute if the associated participant is also a member of a second marketing system;
receiving, at an interface of the computer coupled with the memory, from a first participant, a request to register in the marketing system, the request including an indication that the first participant is also a member of the second marketing system;
creating, by the computer, a first data record in the database based on the received request, the first data record being associated with the first participant and assigned the first attribute based on the indication;
accounting, by the computer, for a sale of products or services directly from a marketing company associated with the marketing system to the first participant, and storing the accounting in the first data record;
causing, by the computer, first rewards points to be credited to the first participant based on the accounted for sale to the first participant, the first rewards points redeemable for products, services, or compensation associated with the marketing system, and stored in the first data record; and
causing, by the computer, second rewards point to be credited to the first participant based on the accounted sale to the first participant if the first data record is assigned the first attribute, the second rewards point redeemable for products, services, or compensation associated with the second marketing system and stored in a partner merchant file on the computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer implemented system for marketing and selling products or services through a marketing system, the computer implemented system comprising a processor, a memory coupled with the processor and an interface coupled with the processor and the memory, the computer implemented system further comprising:
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first logic stored in the memory and executable by the processor to receive, via the interface, a registration of a first individual in the marketing system, the registration including an indication that the first individual is a member of a second marketing system;
second logic, coupled with the first logic, stored in the memory and executable by the processor to receive the registration and create, in a database stored in the memory, a first record associated with the first individual and comprising a first identifier identifying the first individual as belonging to the marketing system and a second identifier identifying the first individual as belonging to the second marketing system;
third logic stored in the memory and executable by the processor to facilitate selling products or services directly to the first individual from a marketing company associated with the marketing system;
fourth logic, coupled with the third logic, stored in the memory and executable by the processor to account for purchases of marketing system products or services by the first individual; and
fifth logic, coupled with the fourth logic and the database, stored in the memory and executable by the processor to credit the first individual with first reward points based on the accounted for purchases, the first rewards points redeemable for products, services, or compensation associated with the marketing system and to save the first reward points to the first record, the fifth logic being further executable to credit the first individual with second rewards points based on the accounted for purchases and the second identifier, the second rewards points redeemable for products, services, or compensation associated with the second marketing system and to store the second reward points in a merchant partner file in the memory. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification