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System and method for direct marketing

  • US 20050289003A1
  • Filed: 02/18/2005
  • Published: 12/29/2005
  • Est. Priority Date: 02/20/2004
  • Status: Abandoned Application
First Claim
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1. A method of marketing and selling products or services through a marketing system comprising:

  • maintaining, by the marketing system, a database in a memory of a computer, the database including a plurality of data records, each data record associated with a participant of the marketing system and assigned a first attribute if the associated participant is also a member of a second marketing system;

    receiving, at an interface of the computer coupled with the memory, from a first participant, a request to register in the marketing system, the request including an indication that the first participant is also a member of the second marketing system;

    creating, by the computer, a first data record in the database based on the received request, the first data record being associated with the first participant and assigned the first attribute based on the indication;

    accounting, by the computer, for a sale of products or services directly from a marketing company associated with the marketing system to the first participant, and storing the accounting in the first data record;

    causing, by the computer, first rewards points to be credited to the first participant based on the accounted for sale to the first participant, the first rewards points redeemable for products, services, or compensation associated with the marketing system, and stored in the first data record; and

    causing, by the computer, second rewards point to be credited to the first participant based on the accounted sale to the first participant if the first data record is assigned the first attribute, the second rewards point redeemable for products, services, or compensation associated with the second marketing system and stored in a partner merchant file on the computer.

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