System and method for targeting video advertisements

• US 20050289588A1
• Filed: 06/25/2004
• Published: 12/29/2005
• Est. Priority Date: 06/25/2004
• Status: Abandoned Application

• Current Assignee: Kinnear D. Scott
• Original Assignee: Kinnear D. Scott
• Inventors: Kinnear, D. Scott
• Application Number:
  US10/877,719
• Publication Number:
  US 20050289588A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

An improved system and method for advertising to video program viewers that sends a signal from a signal provider that contains a video program file, a video advertisement file, a video program data file, and a video advertisement data file to a viewer'"'"'s addressable video recording device (DVR). When the signal is received by the DVR, the video and program and data files are separated and stored locally in separate databases. The video program file may be delivered directly to the viewer'"'"' television or monitor for immediate viewing. The video program data information file contains the target demographic profile information and the commercial break information for the video program. The video advertisement file and the video advertisement data file are stored in a video advertisement library database and video advertisement information, database, respectively. Loaded into the memory of the DVR is an advertisement play list generator software program that generates a list of advertisements stored on the DVR recorder to be played back during the video program.

Claims

1. A video network advertising system, comprising;

a. a video signal service provider capable of transmitting a plurality of program video programs to its subscribers, a video program file associated with each said video program, a plurality of video advertisements, and a video advertisement data file associated with each said video advertisement;

b. a video recording device connected to said video signal service provider, said video recording device including a working memory and a means for long term memory capable of recording from said video signal service provider a plurality of said program videos into a video program library and recording said video advertisements into a video advertisement library;

c. an advertising play list generator software program loaded into said working memory of said video recording device, said advertising play list generator software program used to select at least one video advertisement from said video advertisement library for playback during a video program selected by a subscriber of said service; and

,

d. at least one video display connected to said video recording device, said video display used to present selected video programs and selected video advertisements from said video recording device.

2. The video network advertising system, as recited in claim 1, further including a video generator software program loading into said working memory, said video generator software program used to determine the location of advertisement breaks in said video program file currently being viewed, the duration of the advertisement breaks in said video program file, and the duration of advertisement breaks in said video program file.

3. The video network advertising system, as recited in claim 1, wherein said video program file includes the number of advertisement breaks in said video program file and the location of said breaks in said video program file.

4. The video network advertising system, as recited in claim 1, wherein said video advertisement data file includes targeted demographic information for associated with said video advertisement file.

5. The video network advertising system, as recited in claim 3, wherein said video advertisement data file includes demographic information associated with the targeted viewers of said video advertisement file.

6. The video network advertising system, as recited in claim 1, wherein said video program files are stored in a video program library database directly connected to said video recording device.

7. The video network advertising system, as recited in claim 6, wherein said video advertisement files are stored in a video advertisement library database directly connected to said video recording device.

8. The video network advertising system, as recited in claim 7, wherein said video program files are stored in a video program library database connected to said video recording device.

9. The video network advertising system, as recited in claim 8, wherein said advertisement data file are stored in a video advertisement information database connected to said video recording device.

10. The video network advertising system, as recited in claim 1, further including a video advertisement library database coupled to said video recording device, said video advertisement library database used to record a plurality of said video advertisement files from said service provider.

11. The video network advertising system, as recited in claim 10, wherein said video program information data files is stored in a video program information database connected to said video recording device.

12. The video network advertising system, as recited in claim 11, wherein said video advertisement data file is stored in an advertisement information database connected to said video recording device.

13. The video network advertising system, as recited in claim 1, wherein said video program data file is stored in a video program information database connected to said video recording device.

14. A video network advertising system, comprising;

a. a video signal service provider capable of transmitting a plurality of program video programs to a subscriber, a video program data file associated with each said video program, a plurality of video advertisements, and a video advertisement data file associated with each said video advertisement, said video program file includes advertisement playback information which includes information on the number of advertisement video slots in said video program, the time location of said advertisement video slots in said video program, said video advertisement data file includes targeted demographic information for associated with each said video advertisement file;

b. a video recording device connected to said video signal service provider, said video recording device including a working memory and a means for long term memory capable of recording from said video signal service provider a plurality of said program videos into a video program library and recording said video advertisements into a video advertisement library;

c. a video generator software program loading into said working memory, said video generator software program used to determine the location of advertisement breaks in said video program file currently being viewed, the duration of the advertisement breaks in said video program file, and the duration of advertisement breaks in said video program file

d. an advertising play list generator software program loaded into said working memory of said video recording device, said advertising play list generator software program used to select at least one video advertisement from said video advertisement library for playback during a video program selected by a subscriber of said service, said video advertisements being selected based on matching the targeted, demographic profile information of a viewer of the video program and the targeted, demographic profile information of the video advertisement; and

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e. at least one video display connected to said video recording device, said video display used to present selected video programs and selected video advertisements from said video recording device.

15. The video network advertising system, as recited in claim 14, wherein said video programs are stored in a video program data file coupled to said video recording device.

16. The video network advertising system, as recited in claim 14, wherein said video advertisements are stored in a video advertisement library data file directly connected to said video recording device.

17. The video network advertising system, as recited in claim 14, wherein said video program information data is stored in a video program information database connected to said video recording device.

18. An improved method for targeting video advertisements to a viewer of a video program, comprised on the following steps:

a. selecting a video signal service provider capable of transmitting video program and data information associated therewith to a viewer'"'"'s video display;

b. selecting a video recording device connected to said video signal service provider, said video recording device having a memory storage means capable of storing video and data information delivered from said video signal service provider, said video recording device including an advertising play list generator used to select and playback at least one advertisement stored in memory on said video recording device that is played back to a viewer while watching a video program on a video display connected to said video recording device;

c. connecting a video display to said video recording device;

d. transmitting a video program from said video signal service provider to said video recording device;

e. transmitting a video program data file associated with said video program file to said video recording device, said video program data file being transmitted by said video signal service provider, said video program data file containing information regarding the targeted demographic profile of a viewer of said video program and advertisement timing information in said video program;

f. transmitting at least one advertisement video from said video signal service provider to said video recording device;

g. transmitting an advertisement data file associated with said advertisement video, said advertisement data file containing demographic information for a targeted viewer; and

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h. operating said advertising play list generator software program that reviews said video program data file and said advertisement data file to generate at least one advertisement to play to a viewer watching said video program associated with said video program data file.

19. The method as recited in claim 18, further including the step (i) collecting information on the number of advertisement videos shown to a viewer.

20. The method as recited in claim 18, further including the step (j) billing advertisers based on the number of advertisements video shown to said viewer.

21. The method as recited in claim 18, further including the step (k) collecting demographic information about a viewer and then using said viewer demographic information to select an advertisement video to be delivered to a viewer.