Marketing platform
First Claim
1. A marketing platform for providing a mixed reality experience to a user via a mobile communications device of the user, the platform comprising:
- an image capturing module to capture images of an item in a first scene, the item having at least one advertising marker;
a communications module to transmit the captured images to a server, and to receive images in a second scene from the server providing a mixed reality experience to the user;
wherein the second scene is generated by retrieving multimedia content associated with an identified advertising marker, and superimposing the associated multimedia content over the first scene in a relative position to the identified marker; and
wherein the associated multimedia content corresponds to a predetermined advertisement for goods or services.
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Accused Products
Abstract
A marketing platform for providing a mixed reality experience to a user via a mobile communications device of the user, the platform including an image capturing module to capture images of an item in a first scene, the item having at least one advertising marker, a communications module to transmit the captured images to a server, and to receive images in a second scene from the server providing a mixed reality experience to the user. In addition, the second scene is generated by retrieving multimedia content associated with an identified advertising marker, and superimposing the associated multimedia content over the first scene in a relative position to the identified marker. Furthermore the associated multimedia content corresponds to a predetermined advertisement for goods or services.
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Citations
71 Claims
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1. A marketing platform for providing a mixed reality experience to a user via a mobile communications device of the user, the platform comprising:
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an image capturing module to capture images of an item in a first scene, the item having at least one advertising marker;
a communications module to transmit the captured images to a server, and to receive images in a second scene from the server providing a mixed reality experience to the user;
wherein the second scene is generated by retrieving multimedia content associated with an identified advertising marker, and superimposing the associated multimedia content over the first scene in a relative position to the identified marker; and
wherein the associated multimedia content corresponds to a predetermined advertisement for goods or services. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71)
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57. A marketing platform for providing a mixed reality experience to a user via a mobile communications device of the user, the platform comprising:
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an image capturing module to capture images of an item in a first scene, the item having at least one advertising marker; and
a graphics engine to retrieve multimedia content associated with an identified advertising marker, and generate a second scene including the associated multimedia content superimposed over the first scene in a relative position to the identified marker, to provide a mixed reality experience to the user;
wherein the associated multimedia content corresponds to a predetermined advertisement for goods or services.
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58. A marketing server for providing a mixed reality experience to a user via a mobile communications device of the user, the server comprising:
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a communications module to receive captured images of an item in a first scene from the mobile communications device, and to transmit images in a second scene to the mobile communications device providing a mixed reality experience to the user, the item having at least one advertising marker; and
an image processing module to retrieve multimedia content associated with an identified advertising marker, and to generate the second scene including the associated multimedia content superimposed over the first scene in a relative position to the identified marker;
wherein the associated multimedia content corresponds to a predetermined advertisement for goods or services. - View Dependent Claims (59)
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60. A marketing system for providing a mixed reality experience to a user via a mobile communications device of the user, the system comprising:
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an item having at least one advertising marker;
an image capturing module to capture images of the item in a first scene;
an image display module to display images in a second scene providing a mixed reality experience to the user;
wherein the second scene is generated by retrieving multimedia content associated with an identified advertising marker, and superimposing the associated multimedia content over the first scene in a relative position to the identified marker; and
wherein the associated multimedia content corresponds to a predetermined advertisement for goods or services.
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61. A method for providing a mixed reality experience to a user via a mobile communications device of the user, the method comprising:
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capturing images of an item having at least one advertising marker, in a first scene;
displaying images in a second scene to provide a mixed reality experience to the user;
wherein the second scene is generated by retrieving multimedia content associated with an identified advertising marker, and superimposing the associated multimedia content over the first scene in a relative position to the identified marker; and
wherein the associated multimedia content corresponds to a predetermined advertisement for goods or services.
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Specification