Targeted marketing for subscriptions

• US 20060004626A1
• Filed: 10/31/2002
• Published: 01/05/2006
• Est. Priority Date: 10/31/2002
• Status: Abandoned Application

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Holmen, Eric, Diamond, David, Hertenstein, Mark
• Application Number:
  US10/530,878
• Publication Number:
  US 20060004626A1
• Time in Patent Office: Days
• US Class Current: 705/14.260
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method for utilizing point of sale data to target individuals with invitations for magazine subscriptions. A consumer receives an invitation for a magazine subscription and can purchase a magazine subscription in a retail store. When the consumer purchases a subscription at a retail store, they receive a cash incentive redeemable at the store. Consumers are made offers depending on selecting criteria including purchasing a magazine or being in the top percentage of spenders.

Claims

1. A computer network implemented method, comprising:

receiving a CID;

storing said CID in memory in association with an invitation code when data associated with said CID meets invitation offer criteria associated with said invitation code;

storing in association with said invitation code contract terms comprising terms for a contract for a subscription to a periodical publication;

transmitting to an offer terminal data defining said CID and said invitation code in order to provide an invitation to a consumer;

receiving from an acceptance terminal said invitation code in association with said CID subsequent to said transmitting indicating acceptance of said invitation by said consumer; and

storing said CID in association with a transaction tracking code.

2. The method of claim 1 further comprising determining whether consumer data associated with said CID meets said invitation offer criteria.

3. The method of claim 2 wherein said invitation offer criteria comprises criteria for POS data.

4. The method of claim 2 wherein said invitation offer criteria comprises criteria for block data.

5. The method of claim 2 wherein said invitation offer criteria comprises criteria for preference data.

6. The method of claim 2 wherein said invitation offer criteria comprises criteria for profile data.

7. The method of claim 2 wherein said invitation offer criteria comprises criteria for demographic data.

8. The method of claim 2 wherein said invitation offer criteria comprises criteria for magazine purchases.

9. The method of claim 1 wherein said contract terms comprise a name of said periodical publication.

10. The method of claim 1 wherein said contract terms comprise a price for said subscription.

11. The method of claim 1 wherein said contract terms comprise an expiration date for said invitation.

12. The method of claim 1 wherein said contract terms include terms of an incentive offer.

13. The method of claim 12 wherein said terms of said incentive offer include acceptance of said invitation.

14. The method of claim 12 wherein said terms of said incentive offer include a cash discount.

15. The method of claim 1 wherein said transmitting comprises transmitting when said CID is involved in a transaction at said offer terminal.

16. The method of claim 1 further comprising updating an invitation offer record in an invitation offer database to indicate code associated with said record has been used in an invitation offered to a customer.

17. The method of claim 16 wherein said invitation offer record also stores at least one of the following items:

a name of a periodical publication, a subscription price, an offer expiration date, and an incentive offer.

18. The method of claim 16 wherein said invitation offer record also stores at least two of the following items:

a name of a periodical publication, a subscription price, an offer expiration date, and an incentive offer.

19. The method of claim 1 further comprising generating or updating a consumer invitation record in a consumer invitation database to store a CID and a unique code.

20. The method of claim 19 wherein said consumer invitation record also stores at least one of the following items:

a name of a periodical publication, a subscription price, an invitation expiration date, incentive offer, subscription term.

21. The method of claim 19 wherein said consumer invitation record also stores at least two of the following items:

a name of a periodical publication, a subscription price, an invitation expiration date, incentive offer, subscription term.

22. The method of claim 19 wherein said consumer invitation record also stores data indicating whether said invitation has been provided to said consumer.

23. The method of claim 1 further comprises receiving payment for said subscription when receiving from said acceptance terminal said invitation code.

24. The method of claim 23 further comprising receiving payment for product purchases concurrently with receiving said payment for said subscription.

25. The method of claim 1 further comprising generating a consumer confirmation record in a consumer confirmation database after receiving from said acceptance terminal said invitation code.

26. The method of claim 25 wherein said consumer confirmation record includes a CID and a transaction tracking code.

27. The method of claim 26 wherein said consumer confirmation record also includes at least one of the following items:

a name of a periodical publication, a subscription price, a subscription term, a confirmation activation expiration date, an incentive offer, and an incentive offer expiration date.

28. The method of claim 26 wherein said consumer confirmation record also includes at least two of the following items:

a name of a periodical publication, a subscription price, a subscription term, a confirmation activation expiration date, an incentive offer, and an incentive offer expiration date.

29. The method of claim 1 wherein at least one criteria of said invitation offer criteria is whether a magazine is purchased.

30. The method of claim 1 wherein at least one criteria of said invitation offer criteria is whether said consumer user is in a specified top fraction of spenders.

31. The method of claim 1 wherein said invitation is provided to said consumer via direct mail.

32. The method of claim 1 wherein said invitation is provided to said consumer via printing at an in-store printer.

33. The method of claim 1 further comprising activating said subscription.

34. The method of claim 33 wherein said activating comprises receiving at an activation center a telephone call from said consumer.

35. The method of claim 33 wherein said activating comprises receiving a mailing from said consumer.

36. The method of claim 33 wherein said activating comprises receiving activation data transmitted by said consumer over the Internet.

37. The method of claim 1 further comprising printing said invitation and including a printed unique bar code.

38. The method of claim 37 wherein magazine name, magazine subscription price, and offer expiration date are encrypted in said unique bar code.

39. The method of claim 1 wherein magazine name, magazine subscription price and offer expiration date are encrypted in said transaction tracking code.

40. The method of claim 1 further comprising providing at least two of the following items:

a retail store computer system, a central computer system;

an activation center computer system, a publisher computer system, a mailing facility computer system, and a coupon clearing house computer system.

41. The method of claim 1 further comprising providing at least three of the following items:

a retail store computer system, a central computer system;

an activation center computer system, a publisher computer system, a mailing facility computer system, and a coupon clearing house computer system.

42. The method of claim 1 further comprising storing POS data in association with CIDS in a consumer data database.

43. The method of claim 42 wherein said consumer data database also stores in association with CIDs at least one of the following items:

profile data, preference data, demographic data, and block data.

44. A computer network system, comprising:

a central processor and associated memory;

a terminal for receiving a CID;

a consumer data database storing data in association with CIDs;

memory structure for storing said CID in association with an invitation code when data in said consumer data database associated with said CID meets invitation offer criteria associated with said invitation code;

memory structure for storing in association with said invitation code contract terms comprising terms for a contract for a subscription to a periodical publication;

an offer terminal;

a network transmitter for transmitting to said offer terminal data defining said CID and said invitation code in order to provide an invitation to a consumer;

an acceptance terminal;

a network receiver for receiving from said acceptance terminal said invitation code in association with said CID indicating acceptance of said invitation by said consumer; and

memory structure for storing said CID in association with a transaction tracking code.

45-86. -86. (canceled)

87. A computer network program product, comprising code stored on a computer readable medium for performing the following steps when loaded on networked computers:

receiving a CID;

storing said CID in memory in association with an invitation code when data associated with said CID meets invitation offer criteria associated with said invitation code;

storing in association with said invitation code contract terms comprising terms for a contract for a subscription to a periodical publication;

transmitting to an offer terminal data defining said CID and said invitation code in order to provide an invitation to a consumer;

receiving from an acceptance terminal said invitation code in association with said CID subsequent to said transmitting indicating acceptance of said invitation by said consumer; and

storing said CID in association with a transaction tracking code.

88. A computer implemented method, comprising:

a consumer providing to a POS terminal their CID;

storing said CID in memory in association with an invitation code when data associated with said CID meets invitation offer criteria associated with said invitation code;

storing in association with said invitation code contract terms comprising terms for a contract for a subscription to a periodical publication;

said consumer receiving at a POS terminal an invitation including data defining said CID and said invitation code;

said consumer providing to a POS terminal said invitation code in association with said CID subsequent to receiving said invitation, thereby indicating acceptance of said invitation by said consumer; and

storing said CID in association with a transaction tracking code.

89. A computer network implemented method, comprising:

receiving a CID associated with a consumer;

storing said CID in memory in association with an invitation code when data associated with said CID meets invitation offer criteria associated with said invitation code;

storing in association with said invitation code contract terms comprising terms for a contract for at least one of a product and a service;

transmitting to an offer terminal data defining said CID and said invitation code in order to provide an invitation including an offer for said at least one of a product and a service to said consumer;

receiving from an acceptance terminal said invitation code in association with said CID subsequent to said transmitting indicating acceptance of said invitation by said consumer; and

storing said CID in association with a transaction tracking code.

90. (canceled)

91. A computer network system, comprising:

a central processor and associated memory;

a terminal for receiving a CID associated with a consumer;

a consumer data database storing data in association with CIDs;

memory structure for storing said CID in association with an invitation code when data in said consumer data database associated with said CID meets invitation offer criteria associated with said invitation code;

memory structure for storing in association with said invitation code contract terms comprising terms for a contract for at least one of a product and a service;

an offer terminal;

a network transmitter for transmitting to said offer terminal data defining said CID and said invitation code in order to provide an invitation to purchase said at least one of said product and said service to said consumer;

an acceptance terminal;

a network receiver for receiving from said acceptance terminal said invitation code in association with said CID indicating acceptance of said invitation by said consumer; and

memory structure for storing said CID in association with a transaction tracking code.