Search engine methods and systems for generating relevant search results and advertisements
First Claim
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1. A method for displaying advertisements based on search results of data items within a set of information when a user enters a search constraint, comprising:
- (a) conducting a search to generate the search results, wherein the search results include a set of data items contained within the set of information;
(b) determining a set of significant topics from the search results;
(c) identifying relevant advertisements that are related to the set of significant topics; and
(d) displaying a set of relevant advertisements.
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Abstract
The present invention provides search engine methods and systems for generating relevant search results and displaying relevant advertisements with those search results. The invention provides methods and systems for modeling and storing data in neutral forms, and then applying topification techniques to the data to generate search results that are relevant to a particular user'"'"'s search request. The invention also applies topification and relevancy methods to associate ads that are relevant to a user with the search results for display.
205 Citations
29 Claims
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1. A method for displaying advertisements based on search results of data items within a set of information when a user enters a search constraint, comprising:
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(a) conducting a search to generate the search results, wherein the search results include a set of data items contained within the set of information;
(b) determining a set of significant topics from the search results;
(c) identifying relevant advertisements that are related to the set of significant topics; and
(d) displaying a set of relevant advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 21)
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20. A method for displaying advertisements based on search results from data items within a set of information when a user enters a search constraint, comprising:
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(a) conducting a search to generate the search results, wherein the search results include a set of data items contained within the set of information;
(b) ranking the search results by relevancy to determine the most relevant search results;
(c) determining a set of significant topics from the most relevant search results;
(d) identifying relevant advertisements that are related to the set of significant topics; and
(e) displaying the most relevant advertisements. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29)
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Specification