System and method for managing advertising campaign data

• US 20060015355A1
• Filed: 07/15/2004
• Published: 01/19/2006
• Est. Priority Date: 07/15/2004
• Status: Active Grant

• Current Assignee: Adobe Systems Incorporated (Adobe Inc.), Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Drieu, Gilles, Sinaniyev, Vladislav, Wolkoff, Steven, Suljoti, Dritan, Grossman, Gary Steven, Johnson, Suzanne Mattis
• Granted Patent: US 8,082,178 B2
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for managing ad campaign data. According to one embodiment, an application receives a request to store data associated with an ad campaign, and responsive to the request, stores one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.

Claims

1. A method for managing ad campaign data, comprising:

receiving a request to store data associated with an ad campaign; and

responsive to the request, storing one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.

2. The method of claim 1, wherein the request is received through a graphical user interface of an authoring tool.

3. The method of claim 2, wherein the data associated with the ad campaign corresponds to a creative.

4. The method of claim 3, wherein the authoring tool is a software application for generating the creative.

5. The method of claim 4, wherein the software application is Macromedia Flash.

6. The method of claim 4, wherein the one or more output files include an asset file associated with the creative generated by the authoring tool.

7. The method of claim 6, wherein the asset file is one of an audio file, video file and an image file.

8. The method of claim 6, wherein the asset file is a SWF file.

9. The method of claim 2, wherein the data associated with the ad campaign corresponds to a media plan.

10. The method of claim 2, wherein the authoring tool is a word processing application for generating the media plan.

11. The method of claim 10, wherein the word processing application is Microsoft Word.

12. The method of claim 10, wherein the one or more output files include a word processing file associated with the media plan generated by the authoring tool.

13. The method of claim 1, wherein the pre-defined data format is based on an XML schema.

14. The method of claim 13, wherein the context information is stored in an XML document.

15. The method of claim 1, wherein the context information is stored in one or more of the one or more output files.

16. The method of claim 1, wherein the context information is stored in an e-mail.

17. The method of claim 1, wherein the context information relates to the ad campaign associated with the data.

18. The method of claim 17, wherein the context information includes at least one of a campaign name, a campaign start time and a campaign end time.

19. The method of claim 1, wherein the context information relates to the data associated with the ad campaign.

20. The method of claim 19, wherein the context information includes at least one of output file name associated with a creative and type of creative.

21. The method of claim 19, wherein the context information includes at least one of output file name associated with a media plan and media buy information.

22. A machine-readable medium having stored thereon a plurality of executable instructions for managing ad campaign data, the plurality of executable instructions comprising:

receiving a request to store data associated with an ad campaign; and

responsive to the request, storing one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.

23. A system for managing ad campaign data, comprising:

means for receiving a request to store data associated with an ad campaign; and

responsive to the request, means for storing one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.