Processing data for an advertising program conducted in association with a telecommunications network

• US 20060015400A1
• Filed: 07/14/2004
• Published: 01/19/2006
• Est. Priority Date: 07/14/2004
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Weiss, Benjamin D., Muhs, John T., Pinotti, Thomas J.
• Application Number:
  US10/890,757
• Publication Number:
  US 20060015400A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Embodiments include a method for processing advertising data in a telecommunications service provider. The method may include receiving at least one customer communication in a network of the telecommunications service provider, which includes data obtained from at least one advertisement included within an advertisement medium; forwarding the customer communication to a business entity; activating an advertising data processor operatively associated with the network in response to receiving the customer communication; acquiring advertising data associated with the forwarded customer communication with the advertising data processor; and, accessing at least one directory and at least one other data source with the advertising data processor to obtain data associated with the advertising data acquired from the customer communication, wherein at least one of the other data sources includes demographic data related to the customer communication.

Claims

1. In a telecommunications service provider, a method for processing advertising data comprising:

receiving at least one customer communication in a network of the telecommunications service provider, the customer communication including data obtained from at least one advertisement included within an advertisement medium;

forwarding the customer communication to a business entity;

activating an advertising data processor operatively associated with the network in response to receiving the customer communication;

acquiring advertising data associated with the forwarded customer communication with the advertising data processor; and

,

accessing at least one directory and at least one other data source with the advertising data processor to obtain data associated with the advertising data acquired from the customer communication, wherein at least one of the other data sources includes demographic data related to the customer communication.

2. The method of claim 1, wherein the advertisement medium includes at least one medium selected from the group consisting of a print advertisement medium and an electronic advertisement medium.

3. The method of claim 2, wherein the telephone directory includes at least one of a residential telephone directory and a commercial telephone directory.

4. The method of claim 1, further comprising triggering at least one announcement in connection with forwarding of the customer communication to the business entity.

5. The method of claim 1, wherein the acquired advertising data include at least one of the following:

a telephone number of the customer initiating the customer communication, a duration of the customer communication, an indication of whether a communication between the customer and the business entity was answered or not answered by the business entity, an indication of whether the customer communication resulted in a busy signal, a time of the customer communication, and a date of the customer communication.

6. The method of claim 1, further comprising sending an electronic mail to the business entity when a status of the customer communication is not answered.

7. The method of claim 1, further comprising sending an electronic mail to the business entity when a status of the customer communication results in a busy signal.

8. The method of claim 1, further comprising storing at least a portion of the acquired advertising data in at least one data storage medium.

9. The method of claim 1, wherein the demographic data in the other data source includes census data.

10. The method of claim 1, further comprising cross-referencing the acquired advertising data with the data obtained from at least one of the directory and the other data source.

11. The method of claim 1, further comprising generating at least one report including at least a portion of the acquired advertising data.

12. The method of claim 11, further comprising communicating the report to the business entity via at least one of electronic mail and hard copy mail.

13. The method of claim 11, further comprising generating at least one call detail report including, for a given time period for the business entity, a caller number, caller name, address data for the customer, a class designation for the customer, a status of the customer communication, and a duration of the customer communication.

14. The method of claim 11, further comprising generating at least one call analysis report including at least one graphical representation of at least a portion of the acquired advertising data, the graphical representation including at least one of a calls-by-answer-status section, a percentage-calls-by-day-of-week section, and a calls-by-time-of-day section.

15. The method of claim 11, further comprising generating at least one demographic analysis report including at least a portion of the demographic data.

16. The method of claim 11, further comprising generating at least one advertising performance report including call volume data for a predetermined time period.

17. The method of claim 1, further comprising generating at least one geographical graphical representation based on the acquired advertising data and the demographic data.

18. In a telecommunications service provider, a system for processing advertising data comprising:

a network configured for receiving at least one customer communication from a customer, the customer communication including data obtained from at least one advertisement included within an advertisement medium;

the network being further configured for forwarding the customer communication to a business entity and for activating an advertising data processor in response to receiving the customer communication;

the advertising data processor being configured for acquiring advertising data associated with the forwarded customer communication; and

,

the advertising data processor being further configured for accessing at least one directory and at least one other data source to obtain data associated with the advertising data acquired from the customer communication, wherein at least one of the other data sources includes demographic data related to the customer communication.

19. A computer-readable medium including instructions for processing advertising data in a telecommunications service provider, the medium comprising:

instructions for receiving at least one customer communication in a network of the telecommunications service provider, the customer communication including data obtained from at least one advertisement included within an advertisement medium;

instructions for forwarding the customer communication to a business entity;

instructions for activating an advertising data processor operatively associated with the network in response to receiving the customer communication;

instructions for acquiring advertising data associated with the forwarded customer communication with the advertising data processor; and

,

instructions for accessing at least one directory and at least one other data source with the advertising data processor to obtain data associated with the advertising data acquired from the customer communication, wherein at least one of the other data sources includes demographic data related to the customer communication.

20. In a telecommunications service provider, a method for processing advertising data comprising:

receiving at least one customer communication in an advanced intelligent network of the telecommunications service provider, the customer communication including data obtained from at least one advertisement included within an advertisement medium;

forwarding the customer communication to a business entity;

activating an advertising data processor with the advanced intelligent network in response to receiving the customer communication;

acquiring advertising data associated with the forwarded customer communication with the advertising data processor;

accessing at least one directory and at least one other data source with the advertising data processor to obtain data associated with the advertising data acquired from the customer communication, wherein at least one of the other data sources includes demographic data related to the customer communication;

generating at least one call detail report including, for a given time period for the business entity, a caller number, caller name, address data for the customer, a class designation for the customer, a status of the customer communication, and a duration of the customer communication between the customer;

generating at least one call analysis report including at least one graphical representation of at least a portion of the acquired advertising data, the graphical representation including at least one of a calls-by-answer-status section, a percentage-calls-by-day-of-week section, and a calls-by-time-of-day section;

generating at least one demographic analysis report including at least a portion of the demographic data; and

,

generating at least one advertising performance report including call volume data for a predetermined time period.