System and method employing radio frequency identification in merchandising management
First Claim
Patent Images
1. A method of tracking an activity of a merchandising servicers at a retail location, the method comprising:
- providing the merchandising service provider with a Radio Frequency Identification (RFID) tag that uniquely identifies the merchandising servicers;
detecting the presence or absence of the merchandising servicers'"'"'s RFID tag at the retail location at which the merchandising servicers is to perform the activities;
transmitting results of the detection to a central location, the results including at least an identification of the merchandising servicers from the RFID tag and time stamp associated with the detection; and
storing the results in a tracking database.
1 Assignment
0 Petitions
Accused Products
Abstract
A method for obtaining information about the location of an object or individual bearing an RFID tag. Able to monitor movements of the object or person bearing the tag, a merchandising service provider is able to determine the effectiveness of displays and promotions, evaluate plan-o-gram compliance, verify the location of fixtures, and monitor the movements of servicing personnel at a retail location. The merchandising service provider can further integrate and analyze the information obtained from the RFID tags substantially in real time.
-
Citations
20 Claims
-
1. A method of tracking an activity of a merchandising servicers at a retail location, the method comprising:
-
providing the merchandising service provider with a Radio Frequency Identification (RFID) tag that uniquely identifies the merchandising servicers;
detecting the presence or absence of the merchandising servicers'"'"'s RFID tag at the retail location at which the merchandising servicers is to perform the activities;
transmitting results of the detection to a central location, the results including at least an identification of the merchandising servicers from the RFID tag and time stamp associated with the detection; and
storing the results in a tracking database. - View Dependent Claims (2, 3, 4, 5)
-
-
6. A method of tracking a demonstration of goods or services by use of Radio Frequency Identification (RFID) technology, the method comprising:
-
providing audience members of the demonstration provider with a Radio Frequency Identification (RFID) tag that uniquely identifies each audience member;
detecting the presence or absence of the respective audience members at the demonstration, the detection resulting in demonstration information including at least the identification of the audience members and time stamps associated with the detection;
transmitting the demonstration information to a central location; and
storing the demonstration information in a demonstration database. - View Dependent Claims (7, 8, 9)
-
-
10. A system for tracking an activity of a merchandising service provider at a retail location, the system comprising:
-
a Radio Frequency Identification (RFID) tag that uniquely identifies the merchandising service provider;
at least one RFID reader at the retail location detecting the presence or absence of the merchandising service provider'"'"'s RFID tag in the retail location;
a data collection device receiving the results of the detection and transmitting the results to a central location, the results including at least an identification of the merchandising service provider from the RFID tag and time stamp associated with the detection;
a central server at a central location receiving the transmitted results; and
a tracking database coupled to the central server, the results being stored in the tracking database. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
16. A system for tracking a demonstration of goods or services by use of Radio Frequency Identification (RFID) technology, the system comprising:
-
Radio Frequency Identification (RFID) tags that uniquely identify each audience member of the demonstration;
an RFID reader that detects the presence or absence of the respective audience members at the demonstration, the detection resulting in demonstration information including at least the identification of the audience members and time stamps associated with the detection;
a data collection device receiving the demonstration information from the RFID reader and transmitting the demonstration information to a central location; and
a central server at a central location receiving the demonstration information from the data collection device; and
a demonstration database coupled to the central server, the demonstration information being stored in the demonstration database.
-
-
17. A product purchase and sales tracking system comprising:
-
a Radio Frequency Identification (RFID) tag, the RFID tag being placed on a product to be tracked, the RFID tag transmitting product information related to the product;
an RFID reader located in proximity to the point of purchase of the product, the RFID reader detecting the purchase of the product from the point of purchase and generating detection information, the detection information including the product information and a time stamp relative to the time of the purchase;
a data collection device coupled to the RFID reader and receiving the detection information and transmitting the detection information to a central location;
at least one tracking server at the central location, the at least one tracking server programmed to identify substantially in real time the purchase of the product. - View Dependent Claims (18, 19, 20)
-
Specification