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Method for improved targeting of online advertisements

  • US 20060020510A1
  • Filed: 08/27/2004
  • Published: 01/26/2006
  • Est. Priority Date: 07/20/2004
  • Status: Abandoned Application
First Claim
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1. A method for associating a user'"'"'s profile with associated on-line advertisement data comprising the steps:

  • storing an on-line advertisement and relevant advertisement data;

    accessing a content publisher'"'"'s website by the user wherein the content publisher'"'"'s web site shows the advertisement;

    visiting an advertiser'"'"'s website upon clicking on the advertisement by the user;

    communicating the associated advertisement data to the advertiser within a URL used to direct the user to the advertiser'"'"'s website;

    collecting profile information from the user;

    associating the relevant advertising data with the profile information.

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