Method for improved targeting of online advertisements

• US 20060020510A1
• Filed: 08/27/2004
• Published: 01/26/2006
• Est. Priority Date: 07/20/2004
• Status: Abandoned Application

• Current Assignee: HDVE LLC
• Original Assignee: HDVE LLC
• Inventors: Vest, Herb D.
• Application Number:
  US10/928,063
• Publication Number:
  US 20060020510A1
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A computerized method for targeting advertisements toward certain groups of on-line users utilizes an advertising server to deliver the advertisements to on-line users. The advertising server passes information about the specific advertisement shown to the user and the placement of the advertisement on a content publisher'"'"'s web site to the advertiser. The advertiser correlates this data with data collected on the advertiser'"'"'s web site about the user to determine the most effective advertisements and placements for a certain group of on-line users.

Claims

1. A method for associating a user'"'"'s profile with associated on-line advertisement data comprising the steps:

storing an on-line advertisement and relevant advertisement data;

accessing a content publisher'"'"'s website by the user wherein the content publisher'"'"'s web site shows the advertisement;

visiting an advertiser'"'"'s website upon clicking on the advertisement by the user;

communicating the associated advertisement data to the advertiser within a URL used to direct the user to the advertiser'"'"'s website;

collecting profile information from the user;

associating the relevant advertising data with the profile information.

2. A method as in claim 1 wherein relevant advertising data comprises an advertisement identifier.

3. The method of claim 2 wherein relevant advertising data further comprises a placement identifier.

4. The method of claim 1 further comprising the step of analyzing the associated data.

5. The method of claim 4 further comprising the step of adjusting an advertising campaign upon analysis of associated relevant advertising data with the profile information.

6. A method for associating a user'"'"'s profile with associated on-line advertisement data comprising the steps:

storing an on-line advertisement and relevant advertisement data;

accessing a content publisher'"'"'s website by the user wherein the content publisher'"'"'s web site shows the advertisement;

visiting an advertiser'"'"'s website upon clicking on the advertisement by the user;

communicating the relevant advertisement data to the advertiser;

collecting profile information from the user;

associating the relevant advertising data with the profile information.

7. A method as in claim 6 wherein relevant advertising data comprises an advertisement identifier.

8. The method of claim 7 wherein relevant advertising data further comprises a placement identifier.

9. The method of claim 6 further comprising the step of analyzing the associated data.

10. The method of claim 9 further comprising the step of adjusting an advertising campaign upon analysis of associated relevant advertising data with the profile information.