Content-management system for user behavior targeting
First Claim
1. A system configured to serve base content and relevant content to a user system based on an association of a user profile and the relevant content, such that the relevant content is relevant to a user, the system comprising:
- a plurality of web servers configured to serve the base content and the relevant content to the user system;
a set of additional-content servers configured to serve the relevant content to the web servers if units in the user profile match units associated with the relevant content;
a parsing server configured to extract the units in the user profile from the base content requested by the user and generate a ranked list of the units in the user profile; and
a unit-matching module configured to determine whether the units in the user profile match units associated with the relevant content if the user requests the base content, wherein the web servers are configured to serve the base content and the relevant content if the units in the user profile match units associated with the relevant content.
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Accused Products
Abstract
A system including a plurality of web servers configured to serve base content and relevant content to a user system; a set of additional-content servers configured to serve the relevant content to the web servers if units in the user profile match units associated with the relevant content; a parsing server configured to extract the units in the user profile from the base content requested by the user and generate a ranked list of the units in the user profile; and a unit-matching module configured to determine whether the units in the user profile match units associated with the relevant content if the user requests the base content, wherein the web servers are configured to serve the base content and the relevant content if the units in the user profile match units associated with the relevant content.
658 Citations
51 Claims
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1. A system configured to serve base content and relevant content to a user system based on an association of a user profile and the relevant content, such that the relevant content is relevant to a user, the system comprising:
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a plurality of web servers configured to serve the base content and the relevant content to the user system;
a set of additional-content servers configured to serve the relevant content to the web servers if units in the user profile match units associated with the relevant content;
a parsing server configured to extract the units in the user profile from the base content requested by the user and generate a ranked list of the units in the user profile; and
a unit-matching module configured to determine whether the units in the user profile match units associated with the relevant content if the user requests the base content, wherein the web servers are configured to serve the base content and the relevant content if the units in the user profile match units associated with the relevant content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system configured to associate a user profile with relevant content, the system comprising:
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a parsing module configured to parse base content requested by a user and to generate parsed-base content;
a unit-dictionary module including a plurality of units;
a unit-extraction module configured to extract units included in the unit dictionary from the parsed base content, the units extracted from the parsed-base content are referred to as the extracted-units;
a unit-ranking module configured to rank the extracted-units based on at least one of relevance scores and revenue-generation amounts respectively associated with the extracted-units, and to generate a ranked list of extracted-units;
a user profile associated with the user and including the ranked list; and
a unit-matching module configured to generate an association between the user profile and the relevant content if the extracted-units in the ranked lists and units associated with the relevant content match. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A system configured to serve base content with relevant content to a user system, such that the relevant content is relevant to a user, the system comprising:
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a plurality of web servers configured to serve base content and relevant content;
a parsing server configured to generate a user profile of units based on base content requested by a user;
a unit-matching module configured to generate an association between the user profile and the relevant content if at least one of the units in the user profile and units associated with the relevant content match; and
a user system configured to receive the base content and the relevant content served by at least one of the web servers and publish the base content and the relevant content on a web page based on the association. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35)
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36. A method for serving web content and relevant content that is relevant to a user, the method comprising:
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requesting base content from a computer network;
extracting a set of units from the base content, the units are referred to as the extracted units;
assigning the extracted units respective relevance scores and revenue-generation amounts;
ranking the extracted units based on at least one of the relevance scores and the revenue-generation amounts; and
forming a user profile that includes a ranked list of the extracted units, the relevance scores, and the revenue generation amounts. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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50. A method for serving web content and relevant content that is relevant to a user, the method comprising:
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requesting web content from a computer network; and
serving the web content with the relevant content if at least one unit in a user profile and at least one unit associated with the relevant content match.
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51. A system configured to serve base content and relevant content to a user system based on an association of a user profile and the relevant content, such that the relevant content is relevant to a user, the system comprising:
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a plurality of web servers configured to serve the base content and the relevant content to the user system;
a set of additional-content servers configured to serve the relevant content to the web servers if categories of units in the user profile match categories of units for the relevant content; and
a unit-matching module configured to determine whether the categories in the user profile match the categories for the additional content, wherein the web servers are configured to serve the relevant content with the base content if one or more of these categories match.
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Specification