Method and system for providing network based target advertising and encapsulation
First Claim
1. A method of online advertising comprising:
- Receiving an ad request;
Determining at least one proxy ad in response to the ad request; and
Providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page.
1 Assignment
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Accused Products
Abstract
A method of online advertising includes receiving an ad request, determining at least one proxy ad in response to the ad request, and providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page. A method of online advertising includes providing a template ad including a static portion, receiving a request for structured information format data, determining structured information format data based on selection criteria associated with the request, and providing the structured information format data to the template ad based on the determination. A method for advertising with structured information format data feeds including receiving a first request at a structured information format data server, sending structured information format data including an ad from the structured information format data server, the ad including a content aggregator identifier, and determining whether the content aggregator identifier is included in an ad request.
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Citations
20 Claims
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1. A method of online advertising comprising:
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Receiving an ad request;
Determining at least one proxy ad in response to the ad request; and
Providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 12)
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11. The method of 1 further comprising:
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dropping a multi-dimensional ad tracking cookie; and
recording a request of the listing page including the at least one featured advertiser wherein the request is not from the proxy ad link.
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13. A method of online advertising, the method comprising:
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providing a template ad including a static portion;
receiving a request for structured information format data;
determining structured information format data based on selection criteria associated with the request; and
providing the structured information format data to the template ad based on the determination. - View Dependent Claims (14, 15, 16, 17)
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18. A method for advertising with structured information format data feeds, the method comprising:
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Receiving a first request at a structured information format data server;
Sending structured information format data including an ad from the structured information format data server, the ad including a content aggregator identifier; and
Determining whether the content aggregator identifier is included in an ad request. - View Dependent Claims (19, 20)
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Specification