Method and system for providing network based target advertising and encapsulation

• US 20060026067A1
• Filed: 05/20/2005
• Published: 02/02/2006
• Est. Priority Date: 06/14/2002
• Status: Active Application

• Current Assignee: Dizpersion Corporation
• Original Assignee: Dizpersion Corporation
• Inventors: Carswell, Ian B., Nicholas, Frank C., Hletko, Paul M.
• Application Number:
  US11/134,116
• Publication Number:
  US 20060026067A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A method of online advertising includes receiving an ad request, determining at least one proxy ad in response to the ad request, and providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page. A method of online advertising includes providing a template ad including a static portion, receiving a request for structured information format data, determining structured information format data based on selection criteria associated with the request, and providing the structured information format data to the template ad based on the determination. A method for advertising with structured information format data feeds including receiving a first request at a structured information format data server, sending structured information format data including an ad from the structured information format data server, the ad including a content aggregator identifier, and determining whether the content aggregator identifier is included in an ad request.

Claims

1. A method of online advertising comprising:

Receiving an ad request;

Determining at least one proxy ad in response to the ad request; and

Providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page.

2. The method of claim 1 wherein the determination is based on a selection criteria.

3. The method of claim 2 wherein the selection criteria is one or more criteria selected from the group consisting of:

time, IP-based geographic information, profile-based geographic information, demographic data, profile data, page content, site categorization, information included in the ad request.

4. The method of claim 1 wherein determining the proxy ad comprises selecting the proxy ad from a predetermined list of proxy ads.

5. The method of claim 1 wherein determining the proxy ad comprises modifying a template proxy ad based upon the selection criteria.

6. The method of claim 5 wherein modifying the proxy ad comprises changing the destination link of the proxy ad.

7. The method of claim 1 wherein the destination link includes a proxy ad click through indicator.

8. The method of claim 7 further comprising:

determining or modifying the listing page responsive to the proxy ad click through indicator.

9. The method of claim 1 wherein the proxy ad serves as one or both the targeted or default ad in a Targeted Ad Wrapper Server system.

10. The method of claim 2 wherein the selection criteria includes at least one multiple confirmation targeting criteria.

12. The method of claim 1 wherein the listing page includes at least one featured advertiser.

11. The method of 1 further comprising:

dropping a multi-dimensional ad tracking cookie; and

recording a request of the listing page including the at least one featured advertiser wherein the request is not from the proxy ad link.

13. A method of online advertising, the method comprising:

providing a template ad including a static portion;

receiving a request for structured information format data;

determining structured information format data based on selection criteria associated with the request; and

providing the structured information format data to the template ad based on the determination.

14. The method of claim 13 wherein the selection criteria is one or more criteria selected from the group consisting of:

time, IP-based geographic information, profile-based geographic information, demographic data, profile data, page content, site categorization, information included in the ad request.

15. The method of claim 14 wherein one or more of the selection criteria includes at least one multiple confirmation targeting criteria.

16. The method of claim 13 wherein the request for structured information format data is received from the provided template ad.

17. The method of claim 13 further comprising:

serving the template ad, wherein the template ad receives the structured information format data prior to or after the template ad is served.

18. A method for advertising with structured information format data feeds, the method comprising:

Receiving a first request at a structured information format data server;

Sending structured information format data including an ad from the structured information format data server, the ad including a content aggregator identifier; and

Determining whether the content aggregator identifier is included in an ad request.

19. The method of claim 18 further comprising:

Receiving a second request as the structured information format data server;

Sending structured information format data based on the determination.

20. The method of claim 18 wherein the structured information format data includes at least one link to at least one linked page, and associating the link with the content aggregator identifier.