Methods and apparatus to implement enhanced employment technology frameworks
First Claim
1. A method of selecting media to be used for advertising an employment opportunity, comprising:
- receiving from a user information representative of the employment opportunity;
accessing information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity;
comparing the historical effectiveness of advertisements and the information representative of the employment opportunity; and
selecting a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus to implement enhanced employment technology frameworks are disclosed. In one example, a method of selecting media to be used for advertising an employment opportunity includes receiving from a user information representative of the employment opportunity; accessing information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity; comparing the historical effectiveness of advertisements and the information representative of the employment opportunity; and selecting a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections.
-
Citations
29 Claims
-
1. A method of selecting media to be used for advertising an employment opportunity, comprising:
-
receiving from a user information representative of the employment opportunity;
accessing information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity;
comparing the historical effectiveness of advertisements and the information representative of the employment opportunity; and
selecting a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. An article of manufacture comprising a machine-accessible medium having a plurality of machine accessible instructions that, when executed, cause a machine to:
-
receive from a user information representative of the employment opportunity;
access information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity;
compare the historical effectiveness of advertisements and the information representative of the employment opportunity; and
select a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. An apparatus to select media to be used for advertising an employment opportunity, the apparatus comprising:
-
a campaign planner configured to receive from a user information representative of the employment opportunity; and
a campaign analysis engine configured to compile information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity;
wherein the campaign planner is configured to compare the historical effectiveness of advertisements compiled by the campaign analysis engine and the information representative of the employment opportunity, and wherein the campaign planner is configured to select a media having the historical effectiveness for the historic employment opportunity and to present a user with an indication of the historical effectiveness of the selected media along with alternative media selections. - View Dependent Claims (16, 17, 18, 19)
-
-
20. A method of enabling a user to configure an application process that a candidate must follow when the candidate applies for an employment opportunity, the method comprising:
-
receiving an indication of selected application process components that will form the application process that the candidate must follow;
receiving an indication of an order in which the selected application process component will be followed by the candidate;
storing an application definition represented the selected and ordered application process components;
receiving an indication of the employment opportunity to which the application definition corresponds; and
presenting the selected and ordered application process components to the candidate applying for the employment opportunity. - View Dependent Claims (21, 22, 23, 24, 26, 27, 28, 29)
-
-
25. An article of manufacture comprising a machine-accessible medium having a plurality of machine accessible instructions that, when executed, cause a machine to:
-
receive an indication of selected application process components that will form the application process that the candidate must follow;
receive an indication of an order in which the selected application process component will be followed by the candidate;
store an application definition represented the selected and ordered application process components;
receive an indication of the employment opportunity to which the application definition corresponds; and
present the selected and ordered application process components to the candidate applying for the employment opportunity.
-
Specification