Methods and apparatus to implement enhanced employment technology frameworks

• US 20060026069A1
• Filed: 05/27/2005
• Published: 02/02/2006
• Est. Priority Date: 05/27/2004
• Status: Abandoned Application

• Current Assignee: Talent Technology Corporation
• Original Assignee: Talent Technology Corporation
• Inventors: Patel, Kalpesh, Harrison, Kevin, Mazurkiewicz, Larry, Pirri, Frank, Wietecha, Wojciech
• Application Number:
  US11/139,058
• Publication Number:
  US 20060026069A1
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

Methods and apparatus to implement enhanced employment technology frameworks are disclosed. In one example, a method of selecting media to be used for advertising an employment opportunity includes receiving from a user information representative of the employment opportunity; accessing information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity; comparing the historical effectiveness of advertisements and the information representative of the employment opportunity; and selecting a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections.

Claims

1. A method of selecting media to be used for advertising an employment opportunity, comprising:

receiving from a user information representative of the employment opportunity;

accessing information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity;

comparing the historical effectiveness of advertisements and the information representative of the employment opportunity; and

selecting a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections.

2. A method as defined in claim 1, further comprising receiving from the user information representing financial resources that the user has dedicated to advertising the employment opportunity.

3. A method as defined in claim 1, wherein the information representative of the employment opportunity includes at least one of information related to a quantity of responses desired, a quality of responses desired, a speed at which responses to the advertisement are generated, a time by which the employment opportunity is to be filled, or business sector in which the employment opportunity lies.

4. A method as defined by claim 1, wherein the information representing historical effectiveness includes information the quantity or quality of responses to advertisements to fill the historic employment opportunity.

5. A method as defined in claim 1, further comprising:

implementing an advertising campaign using one or more of the selected media or the alternative media selections; and

tracking the effectiveness of the advertising campaign by scoring attributes of candidates against information representative of the employment opportunity.

6. A method as defined by claim 5, wherein tracking the effectiveness of the advertising campaign further comprises tracking a number of responses received based on the advertising campaign and tracking timing of the responses received based on the advertising campaign.

7. A method as defined by claim 1, wherein the information representative of the employment opportunity includes a specified level of experience, proficiency in a skill, or years of experience.

8. An article of manufacture comprising a machine-accessible medium having a plurality of machine accessible instructions that, when executed, cause a machine to:

receive from a user information representative of the employment opportunity;

access information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity;

compare the historical effectiveness of advertisements and the information representative of the employment opportunity; and

select a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections.

9. A machine-accessible medium as defined by claim 8, the plurality of machine accessible instructions, when executed, cause a machine to receive from the user information representing financial resources that the user has dedicated to advertising the employment opportunity.

10. A machine-accessible medium as defined by claim 8, wherein the information representative of the employment opportunity includes at least one of information related to a quantity of responses desired, a quality of responses desired, a speed at which responses to the advertisement are generated, a time by which the employment opportunity is to be filled, or business sector in which the employment opportunity lies.

11. A machine-accessible medium as defined by claim 8, wherein the information representing historical effectiveness includes information the quantity or quality of responses to advertisements to fill the historic employment opportunity.

12. A machine-accessible medium as defined by claim 8, wherein the plurality of machine accessible instructions, when executed, cause a machine to:

implement an advertising campaign using one or more of the selected media or the alternative media selections; and

track the effectiveness of the advertising campaign by scoring attributes of candidates against information representative of the employment opportunity.

13. A machine-accessible medium as defined by claim 12, wherein tracking the effectiveness of the advertising campaign further comprises tracking a number of responses received based on the advertising campaign and tracking timing of the responses received based on the advertising campaign.

14. A machine-accessible medium as defined by claim 8, wherein the information representative of the employment opportunity includes a specified level of experience, proficiency in a skill, or years of experience.

15. An apparatus to select media to be used for advertising an employment opportunity, the apparatus comprising:

a campaign planner configured to receive from a user information representative of the employment opportunity; and

a campaign analysis engine configured to compile information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity;

wherein the campaign planner is configured to compare the historical effectiveness of advertisements compiled by the campaign analysis engine and the information representative of the employment opportunity, and wherein the campaign planner is configured to select a media having the historical effectiveness for the historic employment opportunity and to present a user with an indication of the historical effectiveness of the selected media along with alternative media selections.

16. An apparatus as defined in claim 15, further comprising a finance manager configured to receive from the user information representing financial resources that the user has dedicated to advertising the employment opportunity.

17. An apparatus as defined in claim 15, wherein the information representative of the employment opportunity includes at least one of information related to a quantity of responses desired, a quality of responses desired, a speed at which responses to the advertisement are generated, a time by which the employment opportunity is to be filled, or business sector in which the employment opportunity lies.

18. An apparatus as defined by claim 15, wherein the information representing historical effectiveness includes information the quantity or quality of responses to advertisements to fill the historic employment opportunity.

19. An apparatus as defined by claim 15, wherein the information representative of the employment opportunity includes a specified level of experience, proficiency in a skill, or years of experience.

20. A method of enabling a user to configure an application process that a candidate must follow when the candidate applies for an employment opportunity, the method comprising:

receiving an indication of selected application process components that will form the application process that the candidate must follow;

receiving an indication of an order in which the selected application process component will be followed by the candidate;

storing an application definition represented the selected and ordered application process components;

receiving an indication of the employment opportunity to which the application definition corresponds; and

presenting the selected and ordered application process components to the candidate applying for the employment opportunity.

21. A method as defined by claim 20, wherein the application process components include one or more of the applicant'"'"'s contact information, an electronic version of a resume, educational history, industrial experience, skills, employment application questions, live video interviews, or equal employment opportunity questions.

22. A method as defined by claim 20, wherein receiving the indication of the employment opportunity to which the application definition corresponds includes specifying a group of employment opportunities.

23. A method as defined by claim 22, wherein employment opportunities in the group of employment opportunities comprise a similar job type.

24. A method as defined by claim 22, wherein employment opportunities in the group of employment opportunities comprise a similar industry sector.

26. A machine-accessible medium as defined by claim 20, wherein the application process components include one or more of the applicant'"'"'s contact information, an electronic version of a resume, educational history, industrial experience, skills, employment application questions, live video interviews, or equal employment opportunity questions.

27. A machine-accessible medium as defined by claim 20, wherein receiving the indication of the employment opportunity to which the application definition corresponds includes specifying a group of employment opportunities.

28. A machine-accessible medium as defined by claim 27, wherein employment opportunities in the group of employment opportunities comprise a similar job type.

29. A machine-accessible medium as defined by claim 27, wherein employment opportunities in the group of employment opportunities comprise a similar industry sector.

25. An article of manufacture comprising a machine-accessible medium having a plurality of machine accessible instructions that, when executed, cause a machine to:

receive an indication of selected application process components that will form the application process that the candidate must follow;

receive an indication of an order in which the selected application process component will be followed by the candidate;

store an application definition represented the selected and ordered application process components;

receive an indication of the employment opportunity to which the application definition corresponds; and

present the selected and ordered application process components to the candidate applying for the employment opportunity.