System to quantify consumer preferences
First Claim
1. A user interface comprising:
- a plurality of selectable graphical elements, each of the graphical elements representing a respective attribute level of a product attribute;
a first area for presenting at least one of the plurality of selectable graphical elements that has been designated by a respondent as representing an unacceptable attribute level;
a second area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a least-preferred attribute level; and
a third area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a most-preferred attribute level.
5 Assignments
0 Petitions
Accused Products
Abstract
A user interface includes a plurality of selectable graphical elements, each of the graphical elements representing a respective attribute level of a product attribute, a first area for presenting at least one of the plurality of selectable graphical elements that has been designated by a respondent as representing an unacceptable attribute level, a second area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a least-preferred attribute level, and a third area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a most-preferred attribute level.
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Citations
24 Claims
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1. A user interface comprising:
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a plurality of selectable graphical elements, each of the graphical elements representing a respective attribute level of a product attribute;
a first area for presenting at least one of the plurality of selectable graphical elements that has been designated by a respondent as representing an unacceptable attribute level;
a second area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a least-preferred attribute level; and
a third area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a most-preferred attribute level. - View Dependent Claims (2, 3, 4)
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5. A computer-readable medium storing processor-executable process steps to provide a user interface, the user interface comprising:
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a plurality of selectable graphical elements, each of the graphical elements representing a respective attribute level of a product attribute;
a first area for presenting at least one of the plurality of selectable graphical elements that has been designated by a respondent as representing an unacceptable attribute level;
a second area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a least-preferred attribute level; and
a third area for presenting one of the plurality of selectable graphical elements that has been designated by the respondent as representing a most-preferred attribute level. - View Dependent Claims (6, 7, 8)
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9. A user interface comprising:
interface elements manipulable by a respondent to designate one or more product attribute levels as unacceptable, to designate a first attribute level as a least-preferred attribute level, and to designate a second attribute level as a most-preferred attribute level. - View Dependent Claims (10)
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11. A computer-readable medium storing processor-executable process steps to provide a user interface, the user interface comprising:
interface elements manipulable by a respondent to designate one or more product attribute levels as unacceptable, to designate a first attribute level as a least-preferred attribute level, and to designate a second attribute level as a most-preferred attribute level. - View Dependent Claims (12)
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13. A method for determining preference information associated with a respondent and a product, comprising:
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a first step of determining, for each of a plurality of attribute levels associated with a product attribute, a classification of the attribute level as one of unacceptable, most-preferred or least-preferred;
a second step of determining, after the first step, a ranked order of a plurality of product attributes including the product attribute;
a third step of determining, after the second step, a relative importance of one or more of the plurality of product attributes; and
a fourth step of determining a part worth value associated with an attribute level of one of the plurality of attributes based at least on a classification of the attribute level and on a determined relative importance of the associated product attribute. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A device comprising:
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a processor; and
a storage device in communication with the processor and storing instructions adapted to be executed by the processor to;
firstly determine, for each of a plurality of attribute levels associated with a product attribute, a classification of the attribute level as one of unacceptable, most-preferred, least-preferred, or intermediately-preferred, secondly determine a ranked order of a plurality of product attributes, thirdly determine a relative importance of one or more of the plurality of product attributes, and fourthly determine a part worth value associated with an attribute level of one of the plurality of attributes based at least on a classification of the attribute level and on a determined relative importance of the associated product attribute. - View Dependent Claims (20, 21, 22)
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23. A system comprising:
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a client system for transmitting attribute levels associated with a product attribute;
a server for receiving the attribute levels and for providing an interface comprising;
a plurality of selectable graphical elements, each of the graphical elements representing one of the attribute levels;
a first area for presenting at least one of the plurality of selectable graphical elements that is designated by a respondent as representing an unacceptable attribute level;
a second area for presenting one of the plurality of selectable graphical elements that is designated by the respondent as representing a least-preferred attribute level; and
a third area for presenting one of the plurality of selectable graphical elements that is designated by the respondent as representing a most-preferred attribute level; and
a respondent device for presenting the interface to the respondent, for receiving designations from the respondent, and for transmitting the designations to the server. - View Dependent Claims (24)
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Specification