Method for advertising via IP video telephone

• US 20060026629A1
• Filed: 07/29/2005
• Published: 02/02/2006
• Est. Priority Date: 07/30/2004
• Status: Abandoned Application

• Current Assignee: Tech Licensing LLC, Viseon Incorporated
• Original Assignee: Tech Licensing LLC
• Inventors: Willey, H. Michael, Wilkinson, Michael R., Cardenas, Rene M., Lickliter, Jason A., Shirley, Brad Stacy, Harris, John C., Lehmann, Guenter Hanfried, Fichtner, CC
• Application Number:
  US11/194,049
• Publication Number:
  US 20060026629A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 7/147 Communication arrangements, e.g. identifying the communication as a video-communication, intermediate storage of the signals selecting H04Q

Abstract

A method for providing advertising to a video telephone is disclosed, including the steps of monitoring the usage of the video telephone to detect a number of user activities. The detected user activities are stored within a database. The stored user activities within the database are used to generate directed content that is transmitted to the video telephone.

Claims

1. A method of providing advertising to a video telephone, comprising:

monitoring usage of the video telephone to detect a number of user activities;

storing the user activities in a database;

generating directed content responsive to the user activities in the database; and

transmitting the directed content to the video telephone.

2. The method of claim 1, wherein the step of generating further the steps of:

selling the user activities to a content provider; and

generating the directed content at the content provider.

3. The method of claim 1, further including the step of scanning data into the video telephone to provide user activities.

4. The method of claim 1, further including the step of entering web site addresses into a browser associated with the video telephone to provide user activities.

5. The method of claim 1, further including the steps of:

providing interactive content to the video telephone; and

receiving a response to the interactive content to provide the user activities.

6. The method of claim 1, wherein the step of storing further comprises the step of storing the user activities in a file uniquely associated with the video telephone.

7. The method of claim 6, wherein the step of generating further comprises the step generating further comprises the step of generating unique content specifically for the video telephone from the user activities in the file.

8. The method of claim 1, wherein the step of generating further comprises the steps of:

analyzing the user activities to determine preferences of a user of the video telephone; and

generating the directed content according to the preferences of the user.

9. The method of claim 1, further comprising the steps of:

requesting a response to a promotion from the video telephone;

receiving the response from the video telephone; and

providing a reward responsive to receiving the response.

10. A method of providing advertising to a plurality of video telephones, comprising:

monitoring usage of the plurality of video telephones to detect a number of user activities;

storing the user activities associated with each of the plurality of video telephones in corresponding file of a database;

generating directed content for the plurality of video telephones, wherein the directed content for each of the plurality of video telephones is unique responsive to the user activities in the file of the database; and

transmitting the directed content to the plurality of video telephones.

11. The method of claim 10, wherein the step of generating further the steps of:

selling the user activities to a content provider; and

generating the directed content at the content provider.

12. The method of claim 10, further including the step of scanning data into the plurality of video telephone to provide user activities.

13. The method of claim 10, further including the step of entering web site addresses into a browsers associated with the plurality of video telephone to provide user activities.

14. The method of claim 10, wherein the step of generating further comprises the step generating further comprises the step of generating unique content specifically for at least one of the plurality of video telephones from the user activities in the file associated with the at least one of the plurality of video telephones.

15. The method of claim 10, wherein the step of generating further comprises the steps of:

analyzing the user activities to determine preferences of a user each of the plurality of video telephones; and

generating the directed content according to the preferences of the user.

16. The method of claim 10, further comprising the steps of:

requesting a response to a promotion from at least some of the plurality of video telephones;

receiving the response from at least some of the plurality of video telephones; and

providing a reward responsive to receiving the responses.

17. The method of claim 10, further including the steps of:

providing interactive content to the plurality of video telephones; and

receiving responses to the interactive content to provide the user activities.