Gathering data concerning publication usage
First Claim
Patent Images
1. A system for producing data concerning usage of a publication by a person, comprising:
- a piezoelectric element disposed in or on a predetermined portion of a publication and operative to produce as an output electrical energy when deformed; and
a communication device disposed in or on the publication and responsive to the electrical energy output by the piezoelectric element to communicate data indicating usage of the publication to a data receiver apart from the publication.
13 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems for measuring and gathering data relating to publication usage by participants in publication readership studies. Some methods and systems employ portable monitors carried by participants of the studies along with publications fitted with various devices, such as piezoelectric transducers, RFID tags and others devices and circuits.
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Citations
153 Claims
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1. A system for producing data concerning usage of a publication by a person, comprising:
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a piezoelectric element disposed in or on a predetermined portion of a publication and operative to produce as an output electrical energy when deformed; and
a communication device disposed in or on the publication and responsive to the electrical energy output by the piezoelectric element to communicate data indicating usage of the publication to a data receiver apart from the publication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method of producing data concerning usage of a publication by a person, comprising:
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producing usage data indicating usage of the publication by means of a piezoelectric element disposed in or on the publication; and
communicating the usage data to a data collector. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A system for producing data concerning usage of a publication by a person, comprising:
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a person proximity detector disposed in or on the publication and operative to produce an output signal when a person is in proximity to the publication; and
a communication device disposed in or on the publication and responsive to the signal output by the detector to communicate data indicating usage of the publication to a data receiver apart from the publication. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. A method of producing data concerning usage of a publication by a person, comprising:
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detecting proximity of a person to a publication; and
producing usage data indicating use of the publication by the person in response to detecting proximity of the person to the publication. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 153)
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58. A combination for use in gathering data concerning exposure of a participant in a publication readership study, comprising:
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a communication device disposed in or on the publication, the communication device selectively operable in first and second states;
a control device disposed in or on the publication and communicatively coupled to the communication device, the control device adapted to cause the communication device to operate in the first state when two predetermined pages of the publication are closed, and to cause the communication device to operate in the second state when the two predetermined pages of the publication are opened. - View Dependent Claims (59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70)
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71. A method of gathering data concerning exposure of a participant in a publication readership study, comprising:
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detecting when two predetermined pages of a publication utilizing an affect of a first device on a second device;
producing usage data indicating use of the publication by the participant in response to detecting when two predetermined pages are closed;
controlling a wireless transmitter to operate in a first state when two predetermined pages of the publication are closed, and to operate in a second state when the two predetermined pages of the publication are opened;
wirelessly communicating the usage data to a data collector by the wireless transmitter in accordance with the state of operation of the wireless transmitter. - View Dependent Claims (72, 73, 74, 75, 76, 77, 78, 79)
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80. A system for use in a publication readership study for tracking publication usage by participants in the publication readership study, comprising:
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a portable monitor adapted to be carried by a participant in the publication readership study and containing an RFID tag reader for activating an RFID tag and to obtain information about usage of a publication, and a storage for storing data pertaining to the obtained information; and
a publication containing an RFID tag adapted to be energized by an RFID tag reader and to provide information regarding the publication to the RFID tag reader, and a control device adapted to selectively enable and disable the providing of information by the RFID tag in accordance with usage of the publication by a user. - View Dependent Claims (81, 82, 83, 84)
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85. A method of tracking publication usage by participants in a publication readership study, comprising:
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carrying a portable monitor by a participant of the publication readership study;
activating by the portable monitor an RFID tag disposed in or on a publication;
wirelessly obtaining by the portable monitor information about usage of the publication from the activated RFID tag; and
selectively enabling and disabling operation of the RFID tag in accordance with usage of the publication by the participant. - View Dependent Claims (86, 87, 88, 89)
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90. A system for use in a publication readership study for tracking publication usage by participants in the publication readership study, comprising:
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a publication having a portion containing a conductive pattern adapted to emit a response signal in response to an emitted energy of a predetermined type, the response signal representing a signature of the portion of the publication;
a monitor containing an energy emitter adapted to emit energy of the predetermined type towards the conductive ink of the publication;
the monitor containing a receiver adapted to receive the response signal of the portion of the publication. - View Dependent Claims (91, 92, 93, 94, 95, 96, 97)
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98. A method of tracking publication usage by participants in a publication readership study, comprising:
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exposing a publication having a portion containing a conductive pattern to emitted energy of a predetermined type to produce a response signal representing a signature of the portion of the publication;
receiving the response signal; and
identifying the portion of the publication based upon the received response signal to generate publication usage information for use in the publication readership study. - View Dependent Claims (99, 100, 101, 102, 103, 104)
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105. A method of gathering data concerning usage of a publication by a person, comprising:
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producing raw data associated with removal of packaging from a publication; and
producing usage data representing usage of the publication by a person based on the raw data. - View Dependent Claims (106, 107, 108, 109, 110)
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111. A system for gathering data concerning usage of a publication by a person, comprising:
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a sensor disposed in or on the publication operative to produce raw data associated with removal of packaging from a publication; and
a processor disposed in or on the publication operative to produce usage data representing usage of the publication by a person based on the raw data. - View Dependent Claims (112, 113, 114, 115, 116)
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117. A method of gathering data concerning usage of a publication by a person, comprising:
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producing raw data representing a difference in acceleration of two adjacent pages of a publication; and
producing usage data representing opening of the publication between the two adjacent pages based on the raw data. - View Dependent Claims (118, 119, 120, 121, 122)
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123. A system for gathering data concerning usage of a publication by a person, comprising:
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a sensor disposed in or on the publication operative to produce raw data representing a difference in acceleration of two adjacent pages of a publication; and
a processor disposed in or on the publication operative to produce usage data representing opening of the publication between the two adjacent pages based on the raw data. - View Dependent Claims (124, 125, 126, 127, 128)
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129. A method of gathering data concerning usage of a publication by a person, comprising:
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producing raw data indicating that a bind-in card has been detached from a publication; and
producing usage data representing detachment of the bind-in card based on the raw data. - View Dependent Claims (130, 131, 132, 133, 134)
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135. A system for gathering data concerning usage of a publication by a person, comprising:
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a sensor disposed in or on the publication operative to produce raw data indicating that a bind-in card has been detached from a publication; and
a processor disposed in or on the publication operative to produce usage data representing detachment of the bind-in card based on the raw data. - View Dependent Claims (136, 137, 138, 139, 140)
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141. A method of gathering data concerning usage of a publication by a person, comprising:
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producing raw data representing translational motion of a publication; and
producing usage data representing usage of the publication based on the raw data. - View Dependent Claims (142, 143, 144, 145, 146)
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147. A system for gathering data concerning usage of a publication by a person, comprising:
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a sensor disposed in or on the publication operative to produce raw data representing translational motion of a publication; and
a processor disposed in or on the publication operative to produce usage data representing usage of the publication based on the raw data. - View Dependent Claims (148, 149, 150, 151, 152)
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Specification