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Advertisement portfolio model, comprehensive advertisement risk management system using advertisement risk management system using advertisement portfolio model, and method for making investment decision by using advertisement portfolio

  • US 20060031107A1
  • Filed: 07/27/2005
  • Published: 02/09/2006
  • Est. Priority Date: 12/27/1999
  • Status: Abandoned Application
First Claim
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1. A method of creating an advertisement portfolio model, comprising the steps of deriving a relational expression to detemiine a comprehensive advertisement risk management index for statistically representing a maximum unexpected loss amount to which a specific advertisement product is subject to at a certain probability during an advertising campaign period, calculating, within a calculation processing section of a computer system, a plurality of correlation coefficient data of said advertisement product from an observational data of said advertisement product, and determining an optimal combination of said advertisement product in order to analyze at least one of an effect, an efficiency or a risk of said advertisement product based on said relational expression for determining said comprehensive advertisement risk management index and said plurality of correlation coefficient data or the observational data which has taken the correlation into account indirectly.

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