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Apparatus and method for creating a marketing intiative

  • US 20060031113A1
  • Filed: 08/01/2005
  • Published: 02/09/2006
  • Est. Priority Date: 08/30/1999
  • Status: Active Grant
First Claim
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1. A method for creating a marketing initiative comprising the steps, performed by a processor, of:

  • inputting offer parameters for a new initiative, including an initiative time period and an initiative description;

    associating customer selection criteria with the offer parameters;

    determining a likelihood that the new initiative will be effective prior to use of the new initiative using stored statistics reflecting hit rates based on characteristics of other past initiatives, where the hit rates indicate the number of times an initiative was selected as being relevant to a customer request; and

    providing a result indicating the effectiveness of the new initiative.

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