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System and method of inserting advertisements into an information retrieval system display

  • US 20060031405A1
  • Filed: 07/08/2005
  • Published: 02/09/2006
  • Est. Priority Date: 03/08/1999
  • Status: Abandoned Application
First Claim
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1. A client system operating in an information retrieval system including a server computer and the client system, wherein the client system has access to television programming viewed by a user of the information retrieval system and wherein the client system comprises a display device and one or more computer-readable media having computer-executable instructions for implementing a method for inserting an advertisement into a document displayed on the display device, wherein the method comprises:

  • compiling a profile of the user of the information retrieval system at the client system, the profile including information corresponding to television programming viewed by the user, and wherein the user profile is updated every time the client views a television program;

    requesting, by the client system, an information document from the server computer;

    the client system selecting an advertisement from an advertisement repository for insertion into the information document based on the user profile, wherein the profile includes information related to only a most recently viewed television program, such that television programming viewed less recently than the most recently viewed television programming is not included in the profile for use in selecting the advertisement;

    inserting data representing the selected advertisement into the information document; and

    displaying the information document, including the selected advertisement, on the display device.

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