Lottery system and method
First Claim
1. A method for promoting customer loyalty comprising:
- (a) establishing a lottery event comprising a main event and a customer loyalty event;
(b) tracking lottery ticket purchases for respective players associated with said lottery event;
(c) generating a prize pot from said lottery ticket purchases;
(d) reserving a first portion of said prize pot for said main event and a second portion of said prize pot for said customer loyalty event; and
(e) paying qualifying ones of said respective players from said second portion based on a pre-determined formula.
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Accused Products
Abstract
A lottery system and method is disclosed which promotes the continued play of a participant by rewarding them, on a pro-rated basis, for their loyalty. There are two aspects to the invention: (i) the tracking of a player'"'"'s behaviour; and (ii) calculating a lottery payout structure based on the player'"'"'s behaviour. In general, players are recognized for their loyalty or patronage, with those demonstrating superior loyalty being awarded a greater amount of a loyalty prize pot. In the event that several players select the winning number in a given lottery, the main prize would be equally divided amongst them. However, for those particularly loyal customers, additional moneys would be paid out from a loyalty reward pot. A mathematical formula in the form of a decay function incorporating the recency, frequency and intensity of a player'"'"'s lottery ticket purchases would establish whether or not a player qualifies for a loyalty reward payout from the loyalty reward pot as well as the amount to be awarded.
30 Citations
22 Claims
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1. A method for promoting customer loyalty comprising:
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(a) establishing a lottery event comprising a main event and a customer loyalty event;
(b) tracking lottery ticket purchases for respective players associated with said lottery event;
(c) generating a prize pot from said lottery ticket purchases;
(d) reserving a first portion of said prize pot for said main event and a second portion of said prize pot for said customer loyalty event; and
(e) paying qualifying ones of said respective players from said second portion based on a pre-determined formula. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for promoting customer loyalty comprising:
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(a) a lottery terminal for processing lottery ticket purchase orders of respective players;
(b) an input device for receiving an identification associated with each of said respective players;
(c) a central database connected to said lottery terminal via a network for storing said identifications and lottery ticket purchase orders of respective players;
(d) a central processor for determining;
(i) a prize pot from said lottery ticket purchase orders wherein said prize pot comprises a first portion associated with a main event and a second portion associated with a customer loyalty event, and (ii) a payout for qualifying ones of said respective players from said second portion based on a pre-determined formula; and
(e) a display for indicating said qualifying ones of said respective players. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A lottery terminal for processing lottery ticket purchase orders of respective players comprising:
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(a) input means for receiving an identification associated with each of said respective players;
(b) interface means for communicating with;
(i) a central database connected to a network, said central database storing said identifications and lottery ticket purchase orders of respective players, and (ii) a central processor for determining;
(A) a prize pot from said lottery ticket purchase orders wherein said prize pot comprises a first portion associated with a main event and a second portion associated with a customer loyalty event, and (B) a payout for qualifying ones of said respective players from said second portion based on a pre-determined formula; and
(c) display means for indicating said qualifying ones of said respective players.
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22. A computer readable medium having stored thereon, which when executed by a central processor cause the processor to:
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(a) establish a lottery event comprising a main event and a customer loyalty event;
(b) track lottery ticket purchases for respective players associated with said lottery event;
(c) generate a prize pot from said lottery ticket purchases;
(d) reserve a first portion of said prize pot for said main event and a second portion of said prize pot for said customer loyalty event; and
(e) pay qualifying ones of said respective players from said second portion based on a pre-determined formula.
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Specification