Interactive advertisement mechanism on a mobile device

• US 20060036493A1
• Filed: 10/17/2005
• Published: 02/16/2006
• Est. Priority Date: 09/10/1999
• Status: Abandoned Application

• Current Assignee: iAnywhere Solutions Incorporated (SAP SE)
• Original Assignee: iAnywhere Solutions Incorporated (SAP SE)
• Inventors: Broadwell, Geoffrey James, Aufricht, Michael Ernst, Weinstein, Rafael Zacharia
• Application Number:
  US11/250,387
• Publication Number:
  US 20060036493A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/289 Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network
• CPC Class Codes: H04L 67/30 Profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/5682 Policies or rules for updating, deleting or replacing the stored data
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04W 4/00 : Services specially adapted for wireless communication networks; Facilities therefor

Abstract

The invention includes systems, methods, computer program products, and combinations and sub-combinations thereof for enabling interactive advertisements (as well as other objects) to be loaded on mobile devices (as well as other types of devices), and for users of mobile devices to operate with such interactive advertisements on their mobile devices in an interactive manner while in an off-line mode.

Claims

1-12. -12. (canceled)

13. A computer implemented method for providing content specific advertisements to mobile devices to present to mobile device users, comprising the steps of:

(1) accessing a user profile associated with a user of a mobile device;

(2) identifying one or more of a location of the mobile device and a time of day;

(3) selecting one or more advertisements based on one or more of the user profile, the location of the mobile device, and the time of day to generate a group of advertisements; and

(4) transmitting the generated group of advertisements to the mobile device to present the generated group of advertisements to the user for viewing on the mobile device and to enable the user of the mobile device to interact with the generated group of advertisements on the mobile device.

14. The method of claim 13, wherein step (4) comprises the step of transmitting the generated group of advertisements in substantially real time to the mobile device.

15. The method of claim 13, wherein step (4) comprises the step of transmitting the generated group of advertisements to the device during a subsequent sync of the mobile device.

16-27. -27. (canceled)

28. A computer program product comprising a computer useable medium including control logic stored therein, said control logic for enabling content specific advertisements to be displayed on mobile devices, said control logic comprising:

accessing means for enabling a processor to access to a user profile associated with a user of a device;

identifying means for enabling a processor to identify at least one of a location of the device and a time of day;

selecting means for enabling a processor to select one or more advertisements based on one or more of the user profile, and at least one of the location of the device and the time of day; and

transmitting means for enabling a processor to transmit the advertisements selected to the device.

29. The computer program product of claim 28, wherein said transmitting means comprises means for enabling a processor to transmit the selected advertisements in substantially real-time to the device.

30. The computer program product of claim 28, wherein said transmitting means comprises means for enabling a processor to transmit the selected advertisements to the device during a subsequent sync of the device.

31-45. -45. (canceled)