Passive monitoring of user interaction with a browser application

• US 20060036565A1
• Filed: 08/10/2004
• Published: 02/16/2006
• Est. Priority Date: 08/10/2004
• Status: Abandoned Application

• Current Assignee: America Online Inc. (Warner Bros. Discovery, Inc.)
• Original Assignee: America Online Inc. (Warner Bros. Discovery, Inc.)
• Inventors: Bruecken, Carl
• Application Number:
  US10/914,075
• Publication Number:
  US 20060036565A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

Assessing a user'"'"'s interest level with respect to an electronic search result through passive monitoring of user interaction with a browser application includes determining that a user has requested an electronic search and enabling the user to perceive one or more identifiers. Each identifier corresponds to an electronic search result produced in response to the electronic search request. The user selects one of the identifiers and perceives the electronic search result corresponding to the selected identifier through a browser application. An interest level with respect to the electronic search result corresponding to the selected identifier is determined by passively monitoring the user'"'"'s interactions with the browser application while the user perceives the electronic search result corresponding to the selected identifier.

Claims

1. A method to assess a user'"'"'s interest level with respect to an electronic search result through passive monitoring of user interaction with a browser application, the method comprising:

determining that a user has requested an electronic search;

enabling the user to perceive one or more identifiers, each identifier corresponding to an electronic search result produced in response to the electronic search request;

enabling the user to select one of the identifiers;

enabling the user to perceive the electronic search result corresponding to the selected identifier through a browser application; and

determining an interest level with respect to the electronic search result corresponding to the selected identifier by passively monitoring the user'"'"'s interactions with the browser application while the user perceives the electronic search result corresponding to the selected identifier.

2. The method of claim 1, wherein determining that a user has requested an electronic search includes monitoring an address field associated with contents displayed by the browser application.

3. The method of claim 2, wherein monitoring the address field comprises monitoring the address field to determine whether the address in the address field corresponds to a search service provider.

4. The method of claim 1, wherein determining that a user has requested an electronic search includes monitoring requests for information delivered by the browser application in response to user manipulation.

5. The method of claim 4, wherein monitoring requests for information comprises monitoring requests for information to determine whether the requests for information include a request for a search delivered to a search service provider.

6. The method of claim 1, wherein enabling the user to perceive one or more identifiers comprises enabling the user to perceive a group of one or more hyperlinks selectable by the user to access electronic search results.

7. The method of claim 1, wherein the browser application is a specialized program to display, access, and process information.

8. The method of claim 7, wherein the browser application is a specialized program to display, access, and process Internet content.

9. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes monitoring the user interactions with the browser application to render, process, and access content without requiring active user input related to monitoring.

10. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the user selecting to send content displayed by the browser application in an e-mail message or in an instant message.

11. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the user highlighting or copying text displayed by the browser application.

12. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the user saving an image displayed by the browser application.

13. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the direction and rate of scrolling by the user when using scroll bars in a user interface of the browser application.

14. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the user selecting one or more links displayed by the browser application.

15. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the user bringing a user interface of the browser application into focus.

16. The method of claim 15, wherein the user interface is a window and bringing a user interface of the browser application into focus comprises selecting the user interface so that the user interface window is placed on top of all other windows in a visually displayed desktop.

17. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the user selecting to bookmark an address associated with the electronic search result.

18. The method of claim 1, wherein:

the user perceives the electronic search result in an electronic search result display, and

determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes passively monitoring the user returning to perceive the electronic search result display after perceiving a display presented in response to selection of a link included in the electronic search result display.

19. The method of claim 1, wherein determining an interest level with respect to the electronic search result by passively monitoring user interactions with the browser application includes assigning a weighting factor to each type of passively monitored user interaction, determining an interest value indicative of the level of user interaction with respect to each type of user interaction, using the weighting factors to weight the corresponding determined interest values for each type of user interaction, and combining the weighted interest values to arrive at an aggregate interest level number.

20. The method of claim 19, wherein higher weighting factors are assigned to types of user interactions deemed to correspond to greater user interest in the electronic search result.

21. A computer system for assessing a user'"'"'s interest level with respect to an electronic search result through passive monitoring of user interaction with a browser application, the computer system comprising:

a search request monitoring element configured to determine that a user has requested an electronic search;

a display element configured to

enable the user to perceive one or more identifiers, each identifier corresponding to an electronic search result produced in response to the electronic search request;

enabling the user to select one of the identifiers; and

enable the user to perceive the electronic search result corresponding to the selected identifier through a browser application; and

an interest level processing element configured to determine an interest level with respect to the electronic search result corresponding to the selected identifier by passively monitoring the user'"'"'s interactions with the browser application while the user perceives the electronic search result corresponding to the selected identifier.

22. A method to assess the effectiveness of an electronic search through passive monitoring of user interaction with a browser application, the method comprising:

determining that a user has requested an electronic search;

enabling the user to perceive through a browser application a display of one or more identifiers, each identifier corresponding to an electronic search result produced in response to the electronic search request; and

determining the effectiveness of the requested electronic search by passively monitoring the user'"'"'s interactions with the browser application while the user perceives content related to the electronic search.

23. The method of claim 22, wherein content related to the electronic search includes the content in the display and content related to the electronic search results.

24. The method of claim 22, wherein determining the effectiveness of the electronic search includes:

enabling the user to select one or more of the identifiers;

enabling the user to perceive the electronic search results corresponding to the selected one or more identifiers through a browser application;

determining interest levels with respect to the electronic search results corresponding to the selected one or more identifiers by passively monitoring the user'"'"'s interactions with the browser application while the user perceives the one or more electronic search results; and

determining the effectiveness of the search based on the determined search result interest levels.

25. The method of claim 24, wherein determining the effectiveness of the electronic search further includes:

determining an interest level with respect to the search by passively monitoring the user'"'"'s interactions with the browser application while the user perceives the display; and

determining the effectiveness of the search based on the determined search interest level and search result interest levels.

26. The method of claim 25, wherein determining the effectiveness of the search based on the determine search interest level and search result interest levels includes assigning weighting factors to the search and search result interest levels, using the weighting factors to weight the interest levels, and combining the weighted interest levels to arrive at a search effectiveness rating.

27. The method of claim 26, wherein higher weighting factors are assigned to search result interest levels corresponding to search results placed higher in a list of search results presented in the display.

28. A computer system for assessing the effectiveness of an electronic search through passive monitoring of user interaction with a browser application, the computer system comprising:

a search request monitoring element configured to determine that a user has requested an electronic search;

a display element configured enable the user to perceive through a browser application a display of one or more identifiers, each identifier corresponding to an electronic search result produced in response to the electronic search request; and

a search effectiveness processing element configured to determine the effectiveness of the requested electronic search by passively monitoring the user'"'"'s interactions with the browser application while the user perceives content related to the electronic search.