Delivering data to radio or television during commercials

• US 20060037039A1
• Filed: 08/13/2004
• Published: 02/16/2006
• Est. Priority Date: 08/13/2004
• Status: Abandoned Application

• Current Assignee: Nokia Corporation
• Original Assignee: Nokia Corporation
• Inventors: Aaltonen, Janne
• Application Number:
  US10/917,700
• Publication Number:
  US 20060037039A1
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/57 for mobile receivers
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A method of broadcasting and processing advertisement supported content is provided. Content, such as audio, video or audiovisual data is segmented into discrete units. The content is broadcasted to a plurality of mobile terminals with advertisements separating the discrete units of content. Bonus information that includes or indicates how to obtain bonus data is also provided to users of the mobile terminals as an incentive to persuade the users to observe the advertisements.

Claims

1. A method of transferringadvertisement supported content, the method comprising:

(a) segmenting the content into discrete units; and

(b) transferring the content and advertisements with at least some advertisements separating the discrete units of content; and

(c) transferring along with the advertisements bonus information that encourages users to observe the advertisements.

2. The method of claim 1, wherein the bonus information comprises ordering information for ordering bonus data.

3. The method of claim 2, wherein the ordering information includes a time period for ordering the bonus data.

4. The method of claim 1, wherein the bonus information comprises bonus data.

5. The method of claim 4, wherein the bonus data comprises a ring tone.

6. The method of claim 4, wherein the bonus data comprises an operator logo.

7. The method of claim 4, wherein the bonus data comprises an encryption key.

8. The method of claim 4, wherein the bonus data comprises a password.

9. The method of claim 8, wherein the password allows a user to observe at least one of the discrete units of content.

10. The method of claim 4, wherein the bonus data comprises an application.

11. The method of claim 1, wherein (b) comprises broadcasting radio data.

12. The method of claim 1, wherein (b) comprises broadcasting television data.

13. The method of claim 1, further including:

(d) receiving user profile information from at least one user; and

(e) selecting the bonus data based on the received profile data.

14. The method of claim 1, wherein the bonus information comprises bonus data that is partitioned and broadcasted during the broadcasting of a plurality of the advertisements.

15. The method of claim 2, wherein the ordering information includes an SMS address.

16. The method of claim 2, wherein the ordering information comprises information for sending a plurality of messages, each within a predetermined time period following the broadcasting of an advertisement.

17. The method of claim 1, further including storing bonus data at a receiver when receiving an acceptance command from a user.

18. The method of claim 17, wherein the receiver comprises a mobile terminal.

19. The method of claim 1, wherein (b) comprises multicasting the content and advertisements.

20. The method of claim 1, wherein (b) comprises transmitting the content and advertisements via the Internet.

32. The content server of claim 1, further including a transmission module capable of transmitting the stream of information at least one receiving device.

21. A mobile terminal that is capable of processing advertisement supported content, the mobile terminal comprising:

a receiver capable of receiving a data stream of discrete units of content separated by advertisements;

an ordering information module capable of storing bonus data ordering information that is broadcasted along with the advertisements; and

a messaging module that capable of creating a message from the ordering information for ordering the bonus data.

22. The mobile terminal of claim 21, further including a bonus data memory module cable of storing the bonus data.

23. The mobile terminal of claim 22, wherein the bonus data is stored in the bonus data memory module before the message module creates the message for ordering the bonus data.

24. A mobile terminal capable of processing advertisement supported content, the mobile terminal comprising:

a receiver capable of receiving a data stream of discrete units of content separated by advertisements; and

a bonus data memory module that is capable of storing bonus data that is to be broadcasted along with one or more of the advertisements.

25. The mobile terminal of claim 24, wherein the bonus data comprises a ringing tone.

26. The mobile terminal of claim 24, wherein the bonus data comprises an operator logo.

27. The mobile terminal of claim 24, wherein the bonus data comprises an encryption key.

28. The mobile terminal of claim 24, wherein the bonus data comprises a password.

29. The mobile terminal of claim 28, wherein the password allows a user to observe one of the discrete units of content.

30. A computer-readable medium containing computer executable instructions for causing a computer device to perform the steps comprising:

(a) segmenting content into discrete units; and

(b) associating advertisements with bonus information that encourages users to observe the advertisements;

(c) generating a stream of information that includes the advertisements and bonus information separating at least some of the discrete units of content; and

(c) transferring the stream of information to at least one receiving device.

31. A content server comprising:

a memory module; and

a processor programmed to perform the steps of;

(a) segmenting content into discrete units; and

(b) associating advertisements with bonus information that encourages users to observe the advertisements; and

(c) generating a stream of information that includes the advertisements and bonus information separating at least some of the discrete units of content.