Paperless purchase inducement merchant directory: merchandising method and means
First Claim
1. Means for a merchant to present paperless purchase incentives to at least one consumer, said means comprising:
- a) contact information relating to at least one merchant, and b) at least one Value Code, wherein said at least one Value Code represents at least one purchase incentive for the purchase of the merchant'"'"'s products, wherein said value incentives are redeemable at product purchase.
1 Assignment
0 Petitions
Accused Products
Abstract
A merchant directory presenting paperless purchase incentives to consumers, comprising: a) merchant contact information, and b) Value Codes representing purchase incentives redeemable at product purchase. Value Codes may include particulars regarding each incentive. Directories may be distributed as printed matter or as an electronic directory and may include free gift offers to promote consumer loyalty to the directory. The directory includes a system, such as preaddressed, stamped postcards, for consumers to supply consumer contact information to merchants so that merchants may contact consumers predisposed to purchase merchant'"'"'s products. The postcards may also include Value Codes as an inducement to consumer to provide merchant with consumer contact information. Directory listings may be limited to a maximum number of advertisers and may be arranged by seniority. The purchase incentives may be discount offers, two-for-one offers, buy one get one free, rebates, bank checks, a combination thereof, a free service, or the like.
5 Citations
20 Claims
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1. Means for a merchant to present paperless purchase incentives to at least one consumer, said means comprising:
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a) contact information relating to at least one merchant, and b) at least one Value Code, wherein said at least one Value Code represents at least one purchase incentive for the purchase of the merchant'"'"'s products, wherein said value incentives are redeemable at product purchase. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for creating objective transactional relationships between reciprocally mutually benefiting transactors, wherein transactors are at least one merchandiser and at least one consumer, said method comprising the steps of:
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a) providing for at least one Value Code wherein said at least one Value Code represents at least one product purchase incentive offered by at least one merchant to at least one consumer;
b) providing a means for distributing said at least one Value Code to said at least one consumer, and c) distributing said at least one Value Code to said at least one consumer using said means for distributing, wherein said product purchase incentive is redeemed at product purchase. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A paperless-coupon merchant directory in which at least one merchant presents at least one paperless purchase incentive to at least one consumer, said directory comprising:
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a) contact information relating to said at least one merchant, and b) at least one Value Code representing said at least one purchase incentive, wherein said purchase incentive is redeemable at time of product purchase, wherein said directory may comprise printed matter or be an electronic directory on a computer network such as the Internet.
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Specification