Systems and methods of interfacing an advertisement with a message presentation client

• US 20060041472A1
• Filed: 08/23/2004
• Published: 02/23/2006
• Est. Priority Date: 08/23/2004
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Tyler, Joshua R., Lukose, Rajan M.
• Application Number:
  US10/924,457
• Publication Number:
  US 20060041472A1
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Systems and methods of advertising are presented herein. In some embodiments, a method may comprise collecting data on a consumer computer, receiving a signal having advertisement information and target criteria, and comparing said target criteria with the data. If the target criteria matches with the data, the method further comprises interfacing the advertisement information in a message format compatible with a message presentation client executed by the consumer computer.

Claims

1. A system, comprising:

a targeted advertisement service unit configured to broadcast a signal having target criteria and advertisement information; and

a user device that stores and executes a targeted advertisement client configured to interpret the signal and compare the signal with user information logged by the targeted advertisement client;

wherein the user device further stores and executes a message generator configured to generate a message interfaced with the advertisement information if the target criteria matches a threshold amount of the user information;

wherein the user device further stores and executes a message presentation client configured to receive and present both the message interfaced with the advertisement information and other messages.

2. The system of claim 1 further comprising a message server that receives and stores the message interfaced with the advertisement information and other messages for access by the message presentation client.

3. The system of claim 2 wherein the message server is local to the user device such that transmission of messages to and from the message server does not involve a network server.

4. The system of claim 2 wherein the message server is coupled to the user device via a network server such that transmission of the messages to and from the message server involves the network server.

5. The system of claim 1 wherein the signal and the message interfaced with the advertisement information are formatted differently such that the message presentation client is unable to directly interpret the signal.

6. The system of claim 1 wherein the message is an email and the message presentation client is an email browser.

7. The system of claim 1 wherein the message and the message presentation client are selected from the group of messages and message presentation clients consisting of:

emails and an email browser;

instant messages and an instant messaging application;

voice messages and voice over IP application; and

printable messages and a printer client.

8. The system of claim 1 wherein the target criteria comprises a bid price and the user information comprises a bid price

9. The system of claim 1 wherein the targeted advertisement client implements an encryption technique to compare the target criteria to the user information.

10. A computer, comprising:

a CPU;

a network interface coupled to the CPU, wherein the network interface is configured to receive a signal having a target profile and advertisement data from a network; and

a local memory coupled to the CPU;

wherein the local memory stores a targeted advertisement client, that when executed by the CPU, compares the target profile of a received signal with a logged consumer profile;

wherein the memory further stores a email generator that, when executed by the CPU, generates an email interfaced with the advertisement data of the received signal if the target profile matches the consumer profile.

11. The computer of claim 10 wherein the email is transmitted to an email server for storage therein and accessible to a user when the CPU executes an email browser.

12. The computer of claim 11 wherein the email server is a local component of the computer.

13. The computer of claim 11 wherein the email server is accessed via an Internet connection.

14. The computer of claim 10 wherein the targeted advertisement client, when executed by the CPU, causes the consumer profile to be generated and stored locally as a searchable database.

15. The computer of claim 10 wherein the targeted advertisement client, when executed by the CPU, allows an operator to edit the consumer profile via an input device coupled to the computer.

16. The system of claim 10 wherein the target profile matches the consumer profile if a threshold set of criteria of the target profile is found within the consumer profile.

17. The system of claim 10 wherein the target profile matches the consumer profile if a bid price is greater than or equal to a consumer ask price.

18. The system of claim 17 wherein at least one of the targeted advertisement client and the target profile implements an algorithm that determines an incentive, offered to a consumer, that is based on the bid price and the consumer ask price.

19. The system of claim 18 wherein the incentive is equal to the bid price when the bid price is greater than the consumer ask price.

20. The system of claim 18 wherein the incentive is equal to the consumer ask price when the bid price is greater than the consumer ask price.

21. A system, comprising:

a first computer;

a communication network coupled to the first computer, the communication network receives a first message, having a target profile and an advertisement, from the first computer and broadcasts the first message; and

a second computer that receives the first message from the communication network, compares the target profile of the first message with the consumer profile and, if a required portion of the target profile matches the consumer profile, generates a second message interfaced with the advertisement of the first message, wherein the second message is transmitted to a message server for storage and access by a message presentation client stored locally on the second computer.

22. The system of claim 21 wherein said consumer profile comprises a log of activities performed by the second computer.

23. The system of claim 22 wherein said log of activities is associated with transactions an operator of the second computer performs over the communications network.

24. The system of claim 21 wherein the second message comprises email and wherein the message presentation client comprises an email browser.

25. The system of claim 21 wherein the first message is not directly interpretable by the message presentation client.

26. A method, comprising:

collecting data on a consumer computer;

receiving a signal having advertisement information and target criteria;

comparing said target criteria with the data; and

if the target criteria matches with the data, interfacing the advertisement information in a message format compatible with a message presentation client executed by the consumer computer.

27. The method of claim 26, wherein said collecting, receiving, comparing, and interfacing are performed locally on the consumer computer.

28. The method of claim 26 wherein said collected data comprises information that identifies computer-based activities of a consumer.

29. The method of claims 26 further comprising;

storing the advertisement information and the target criteria locally in the consumer computer if the target criteria does not match predetermined elements of the data; and

periodically comparing said target criteria with the data.

30. The method of claim 29 wherein the predetermined elements comprises a consumer ask price.

31. A storage medium containing computer-readable instructions that are executable by a computer and cause the computer to:

log computer activities;

create local consumer profile that comprises a first set of information;

interpret a targeted advertisement containing a second set of information;

compare the first set of information to the second set of information; and

if a threshold amount of the first and second sets of information match, interface the advertisement with a message that is interpretable by a message presentation client executed by the computer.

32. The storage medium of claim 31 wherein said local consumer profile further comprises a consumer ask price.

33. The storage medium of claim 31 wherein said first and second sets of information comprises information associated with computer-based activities of a consumer.

34. The storage medium of claim 31 wherein said computer-readable instructions further cause the computer to edit the local consumer profile according to input from an operator of the computer.

35. A system, comprising:

means for receiving a targeted advertisement;

means for comparing information embedded in the targeted advertisement with user controlled criteria pertaining to which ads are to be shown on the system; and

means for interfacing the advertisement with a message presentable by a message presentation application if the targeted advertisement falls within the user specified criteria.

36. The system of claim 35 further comprising means for precluding the advertisement from being shown if the information does not fall within the user specified criteria.

37. The system of claim 35 wherein said user specified criteria comprises a price paid to a user of the system for viewing the targeted advertisement.

38. A user device comprising:

a user profile;

user-specified criteria;

a target information client for receiving targeted information, target user profile, and sender-specified criteria;

a presentation client for presenting said targeted information via a presentation medium; and

a communication interface for facilitating transfer of said targeted information between said target information client and said presentation client, wherein said target information client compares said user profile and said user-specified criteria with said target user profile and said sender-specified criteria, and wherein if result of said comparison satisfies threshold criteria, said target information client transfers said targeted information to said communication interface for transferring to said presentation client.

39. The user device as recited in claim 38 wherein said targeted information comprises advertisement.

40. The user device as recited in claim 38 wherein said presentation client comprises an email client.

41. The user device as recited in claim 38 wherein said user device is one of a computer, a mobile phone, and a personal digital assistant.

42. The user device as recited in claim 38 wherein said presentation medium is one of an email application, an instant messaging application, a Voice over IP application, and a printer application.

43. A method of delivering targeted information to a user device, said method comprising:

sending said targeted information, target user profile, and sender-specified criteria;

receiving said targeted information, target user profile, and sender-specified criteria at said user device;

comparing a user profile and user-specified criteria with said target user profile and said sender-specified criteria; and

if result of said comparison satisfies threshold criteria, transferring said targeted information client to a communication interface for transferring to a presentation client for presenting said targeted information via a presentation medium.

44. The method as recited in claim 43 wherein said targeted information comprises advertisement.

45. The method as recited in claim 43 wherein said presentation client comprises an email client.

46. The method as recited in claim 43 wherein said user device is one of a computer, a mobile phone, and a personal digital assistant.

47. The method as recited in claim 43 wherein said presentation medium is one of an email application, an instant messaging application, a Voice over IP application, and a printer application.

48. An information transmitter comprising:

targeted information, a target user profile, and sender-specified broadcast service limitations provided by one or more senders; and

a broadcasting service device coupled to a network and for broadcasting said targeted information and said target user profile to a plurality of user devices coupled to said network, and wherein said broadcasting service device is configured to determine whether any user profile of each user device satisfied said target user profile.

49. The information transmitter as recited in claim 48 wherein said targeted information comprises advertisement.

50. The information transmitter as recited in claim 48 wherein said network is a wired network.

51. The information transmitter as recited in claim 48 wherein said network is a wireless network.

52. The information transmitter as recited in claim 48 wherein each user device is one of a computer, a mobile phone, and a personal digital assistant.

53. A method of transmitting to a plurality of user devices, said method comprising:

receiving targeted information, a target user profile, and sender-specified broadcast service limitations from one or more senders;

broadcasting via a network said targeted information and said target user profile to said user devices coupled to said network;

determining whether any user profile of each user device satisfied said target user profile; and

adjusting said broadcasting based on said sender-specified broadcast service limitations.

54. The method as recited in claim 53 wherein said targeted information comprises advertisement.

55. The method as recited in claim 53 wherein said network is a wired network.

56. The method as recited in claim 53 wherein said network is a wireless network.

57. The method as recited in claim 53 wherein each user device is one of a computer, a mobile phone, and a personal digital assistant.

58. An information sender comprising:

storage device for targeted information, a target user profile, and information sender-specified broadcast service limitations; and

a transmission device to transmit said targeted information, said target user profile, and said information sender-specified broadcast service limitations to a broadcasting service for broadcasting to a plurality of user devices coupled to a network.

59. The information sender as recited in claim 58 wherein said targeted information comprises advertisement.

60. The information sender as recited in claim 58 wherein said network is a wired network.

61. The information sender as recited in claim 58 wherein said network is a wireless network.

62. The information sender as recited in claim 58 wherein each user device is one of a computer, a mobile phone, and a personal digital assistant.

63. A method of distributing targeted information to a plurality of user devices, said method sender comprising:

creating said targeted information, a target user profile, and information sender-specified broadcast service limitations; and

transmitting said targeted information, said target user profile, and said information sender-specified broadcast service limitations to a broadcasting service for broadcasting to a plurality of user devices coupled to a network.

64. The method as recited in claim 63 wherein said targeted information comprises advertisement.

65. The method as recited in claim 63 wherein said network is a wired network.

66. The method as recited in claim 63 wherein said network is a wireless network.

67. The method as recited in claim 63 wherein each user device is one of a computer, a mobile phone, and a personal digital assistant.

68. Application instructions on a computer-usable medium where the instructions, when executed, effect delivering targeted information to a user device, comprising:

sending said targeted information, target user profile, and sender-specified criteria;

receiving said targeted information, target user profile, and sender-specified criteria at said user device;

comparing a user profile and user-specified criteria with said target user profile and said sender-specified criteria; and

if result of said comparison satisfies threshold criteria, transferring said targeted information client to a communication interface for transferring to a presentation client for presenting said targeted information via a presentation medium.

69. The application instructions on a computer-usable medium as recited in claim 68 wherein said targeted information comprises advertisement.

70. The application instructions on a computer-usable medium as recited in claim 68 wherein said presentation client comprises an email client.

71. The application instructions on a computer-usable medium as recited in claim 68 wherein said user device is one of a computer, a mobile phone, and a personal digital assistant.

72. The application instructions on a computer-usable medium as recited in claim 68 wherein said presentation medium is one of an email application, an instant messaging application, a Voice over IP application, and a printer application.

73. Application instructions on a computer-usable medium where the instructions, when executed, effect transmitting to a plurality of user devices, comprising:

receiving targeted information, a target user profile, and sender-specified broadcast service limitations from one or more senders;

broadcasting via a network said targeted information and said target user profile to said user devices coupled to said network;

determining whether any user profile of each user device satisfied said target user profile; and

adjusting said broadcasting based on said sender-specified broadcast service limitations.

74. The application instructions on a computer-usable medium as recited in claim 73 wherein said targeted information comprises advertisement.

75. The application instructions on a computer-usable medium as recited in claim 73 wherein said network is a wired network.

76. The application instructions on a computer-usable medium as recited in claim 73 wherein said network is a wireless network.

77. The application instructions on a computer-usable medium as recited in claim 73 wherein each user device is one of a computer, a mobile phone, and a personal digital assistant.

78. A system for delivering targeted information to a user device, said system comprising:

means for sending said targeted information, target user profile, and sender-specified criteria;

means for receiving said targeted information, target user profile, and sender-specified criteria at said user device;

means for comparing a user profile and user-specified criteria with said target user profile and said sender-specified criteria; and

if result of said comparison satisfies threshold criteria, means for transferring said targeted information client to a communication interface for transferring to a presentation client for presenting said targeted information via a presentation medium.

79. The system as recited in claim 78 wherein said targeted information comprises advertisement.

80. The system as recited in claim 78 wherein said presentation client comprises an email client.

81. The system as recited in claim 78 wherein said user device is one of a computer, a mobile phone, and a personal digital assistant.

82. The system as recited in claim 78 wherein said presentation medium is one of an email application, an instant messaging application, a Voice over IP application, and a printer application.