System and method for providing targeted information to users

• US 20060041477A1
• Filed: 08/17/2005
• Published: 02/23/2006
• Est. Priority Date: 08/17/2004
• Status: Abandoned Application

• Current Assignee: Jinbi Zheng
• Original Assignee: Lyhoo, Inc.
• Inventors: Zheng, Zhiliang
• Application Number:
  US11/206,487
• Publication Number:
  US 20060041477A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A technique for providing targeted information to users involves using demographic or specific user data. Each user may have some demographic data associated with them, which may be compared to, by way of example but not limitation, another user, a product, information, a location, or other goods or services. Promotions that take demographic information into account can be effective in presenting information to a user, which is more beneficial to both the user and a vendor or expert associated with the promotion. Specific user information can be used to address specific user needs.

Claims

1. A system comprising:

a user needs database effective to include a plurality of user needs database entries, wherein a user needs database entry is associated with a user, includes information to facilitate contacting the user, and includes information related to goods or services that may be of interest to the user;

a goods/services database effective to include a plurality of goods/services database entries, wherein a goods/services database entry includes information related to available goods or services; and

a user needs oriented targeting engine effective to;

utilize the information to facilitate contacting the user to target the user, and

utilize the information related to available goods or services and information related to goods or services that may be of interest to the user to provide to the targeted user information associated with available goods or services.

2. The system of claim 1, wherein the goods/services database entry identifies a good or service that is being promoted, wherein the user needs oriented targeting engine is effective to provide to the targeted user a promotion for the good or service based on the information related to goods or services that may be of interest to the user.

3. The system of claim 1, further comprising a promotions database including a promotions database entry associated with a first goods/services database entry and associated with a second goods/services database entry, wherein the first goods/services database entry identifies a good or service that is being promoted and the second goods/services database entry identifies a good or service that is related to the first entry.

4. The system of claim 1, wherein the user needs database entry further includes demographic data, further comprising:

a promotions database including a promotions database entry associated with a first goods/services database entry and associated with a second goods/services database entry, wherein the first goods/services database entry identifies a good or service that is being promoted and the second goods/services database entry identifies a good or service that is related to the first entry; and

a demographics database effective to include a demographics database entry, wherein the user needs oriented targeting engine identifies the second goods/services database entry as related to the first goods/services database entry using a demographics database entry to establish a relationship based on the demographic data in the user needs database entry.

5. The system of claim 1, further comprising:

a promotions database including a promotions database entry associated with the goods/services database entry, wherein the goods/services database entry identifies a good or service that is being promoted; and

a promotions engine effective to search for promotions and update the promotions database if a new promotion is found.

6. The system of claim 1, further comprising a user needs identification engine effective to obtain user needs information from users and update the user needs database if new information is obtained, wherein the user needs information includes data associated with goods or services of interest to the users.

7. The system of claim 1, further comprising a user needs identification engine effective to obtain user needs information from users and update the user needs database if new information is obtained, wherein the user needs information includes demographic data associated with the users.

8. The system of claim 1, further comprising a promotions analysis engine effective to link goods/services database entries to promotions for presentation to users.

9. The system of claim 1, further comprising a promotions analysis engine effective to link goods/services database entries to promotions that are related to goods or services that may be of interest to the user.

10. A method comprising:

receiving promotions;

receiving user needs information regarding one or more items of interest;

selecting promotions for presentation to the user based on the user needs information; and

presenting the selected promotions to the user.

11. The method of claim 10, wherein the user provides the user needs information.

12. The method of claim 10, wherein the user selects the user needs information from a catalog.

13. The method of claim 10, further comprising:

receiving a query from the user;

providing recommended items to the user; and

receiving from the user a selection of recommended items.

14. The method of claim 10, further comprising:

obtaining demographic information associated with the user;

providing recommended items to the user; and

receiving from the user a selection of recommended items.

15. A system comprising:

a means for maintaining user needs information;

a means for maintaining good/services information; and

a means for matching user needs information to goods/services information to target users associated with the user needs information with promotions.

16. The system of claim 15 further comprising a means for maintaining demographics information to improve targeting of users with promotions.

17. The system of claim 15 further comprising a means for maintaining time-sensitive advertisements to ensure timely targeting of users with promotions.

18. The system of claim 15 further comprising a means for maintaining a rankings database to ensure that targeted users receive ranking that are relevant based upon available user information.

19. The system of claim 15 further comprising a means for maintaining a referral database to reward users who help in the targeting of users with promotions.

20. The system of claim 15 further comprising a means for obtaining additional promotions for providing to users.