Techniques for delivering personalized content with a real-time routing network

• US 20060041681A1
• Filed: 08/15/2005
• Published: 02/23/2006
• Est. Priority Date: 12/18/2000
• Status: Active Grant

• Current Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Original Assignee: Shaw Parsing LLC (Intellectual Ventures LLC)
• Inventors: Rumelhart, Karl E.
• Granted Patent: US 7,930,362 B2
• Time in Patent Office: Days
• US Class Current: 709/238
• CPC Class Codes: H04L 45/30 Routing of multiclass traffic
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1001 for accessing one among a plurality of replicated servers
• CPC Class Codes: H04L 67/1008 based on parameters of servers, e.g. available memory or workload monitoring of computer activity G06F11/30
• CPC Class Codes: H04L 67/1014 based on the content of a request
• CPC Class Codes: H04L 67/1029 using data related to the state of servers by a load balancer
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

Techniques for dynamically updating a live object with personalized content for clients are provided. The techniques include receiving a first message from a source including a first identifier and a second identifier. The first identifier may be unique to a client. The second identifier may be generic across many clients. The first message includes information for updating a property of a live object associated with the second identifier. A client specific to the first identifier may be identified. A second message may then be routed through a network to the client. The second message may include the first identifier and the second identifier and also may contain information for updating a property of the live object associated with the second identifier. The client may receive the second message and may be capable of causing an update of the property of the live object associated with the second identifier.

Claims

1. A routing network for dynamically updating live objects with personalized information for clients, the routing network comprising:

a node capable of;

receiving a first message from a source identifying a first identifier and a second identifier, the first message containing personalized information for updating a property of a live object associated with the second identifier;

identifying a client specific to the first identifier; and

routing a second message through a network to the client specific to the first identifier, the second message identifying the first identifier and second identifier, the second message containing personalized information for updating a property of the live object associated with the second identifier.

2. The routing network of claim 1, wherein the client is capable of causing an update to the property of the live object associated with the second identifier using the personalized information.

3. The routing network of claim 1, wherein the second identifier is generic to a plurality of clients.

4. The routing network of claim 1, wherein the node is further capable of:

receiving a third message from the source identifying a third identifier and a second identifier, the third message containing personalized information for updating a second property of a second live object associated with the second identifier;

identifying a second client specific to the third identifier; and

routing a fourth message through the network to the second client specific to the third identifier, the fourth message identifying the third identifier and second identifier, the fourth message containing personalized information for updating the second property of the second live object associated with the second identifier.

5. The routing network of claim 1, wherein the node is capable of sending the personalized information to one or more additional clients using the second identifier, wherein the node uses personalized identifiers unique to each additional client to route the personalized information.

6. The routing network of claim 1, wherein the first message includes additional information for updating one or more properties of one or more live objects associated with one or more additional identifiers,

wherein the second message identifies the one or more additional identifiers, the second message including the additional information for updating one or more properties of one or more live objects associated with one or more additional identifiers.

7. The routing network of claim 6, wherein the one or more additional identifiers are associated with personalized content specific to the client or content generic to a plurality of clients.

8. The routing network of claim 1, wherein the node is capable of receiving registration requests from the client for the second identifier along with the first identifier to receive information associated with the second identifier.

9. The routing network of claim 1, wherein the live object is included in a data representation at the client.

10. The routing network of claim 9, wherein the data representation comprises a web page or an application program.

11. The routing network of claim 1, wherein the first and second messages are substantially similar.

12. A method for dynamically updating live objects with personalized information for clients, the method comprising:

receiving a first message from a source identifying a first identifier and a second identifier, the first message containing personalized information for updating a property of a live object associated with the second identifier;

identifying a client specific to the first identifier; and

routing a second message through a network to the client specific to the first identifier, the second message identifying the first identifier and second identifier, the second message containing personalized information for updating a property of the live object associated with the second identifier.

13. The method of claim 12, wherein the client is capable of causing an update to the property of the live object associated with the second identifier using the personalized information.

14. The method of claim 12, wherein the second identifier is generic to a plurality of clients.

15. The method of claim 12, further comprising:

receiving a third message from the source identifying a third identifier and a second identifier, the third message containing personalized information for updating a second property of a second live object associated with the second identifier;

identifying a second client specific to the third identifier; and

routing a fourth message through the network to the second client specific to the third identifier, the fourth message identifying the third identifier and second identifier, the fourth message containing personalized information for updating the second property of the second live object associated with the second identifier.

16. The method of claim 12, wherein personalized information is sent to one or more additional clients using the second identifier, wherein personalized identifiers unique to each additional client are used to route the personalized information.

17. The method of claim 12, wherein the first message includes additional information for updating one or more properties of one or more live objects associated with one or more additional identifiers,

wherein the second message identifies the one or more additional identifiers, the second message including the additional information for updating one or more properties of one or more live objects associated with one or more additional identifiers.

18. The method of claim 17, wherein the one or more additional identifiers are associated with personalized content specific to the client or content generic to a plurality of clients.

19. The method of claim 12, further comprising receiving registration requests from the client for the second identifier along with the first identifier to receive information associated with the second identifier.

20. The method of claim 12, wherein the live object is included in a data representation at the client.

21. The method of claim 20, wherein the data representation comprises a web page or an application program.

22. The method of claim 12, wherein the first and second messages are substantially similar.

23. A method for using a routing network for dynamically updating live objects with personalized content for clients, the method comprising:

receiving a first registration request for a first personalized identifier and a generic identifier from a first client;

receiving a second registration request for a second personalized identifier and the generic identifier from a second client;

determining first personalized information for a first client in the plurality of clients;

associating the first personalized information with the generic identifier;

determining second personalized information for a second client in the plurality of clients;

associating the second personalized information with the generic identifier;

generating a first message including the first personalized identifier and the generic identifier, the first message including the first personalized information associated with the generic identifier;

generating a second message including the second personalized identifier and the generic identifier, the second message including the second personalized information associated with the generic identifier;

sending the first message to the first client using the first personalized identifier, wherein the first client is capable of causing an update to a property of a first live object associated with the generic identifier using the first personalized information; and

sending the second message to the second client using the second personalized identifier, wherein the second client is capable of causing an update to a property of a second live object associated with the generic identifier using the second personalized information.

24. The method of claim 23, wherein the first message and the second message are sent through the routing network,

wherein the routing network is capable of determining the first client associated with the first personalized identifier and to route the first message to the first client,

wherein the routing network is capable of determining the second client associated with the second personalized identifier and to route the second message to the second client.

25. A client capable of dynamically updating a live object with personalized content, the client comprising:

logic capable of receiving a message, from a routing network, identifying a first identifier and a second identifier, the first message containing personalized information for updating a property of a live object associated with the second identifier, the first identifier being specific to the client and the second identifier being generic to the client and one or more additional clients;

logic capable of identifying the personalized information for updating a property of the live object associated with the second identifier; and

logic capable of causing an update to the property of the live object using the personalized information.

26. The client of claim 25, wherein the message includes additional information for updating one or more properties of one or more live objects associated with one or more additional identifiers.

27. The client of claim 25, further comprising logic capable of registering for the second identifier along with the first identifier to receive information associated with the second identifier.

28. The client of claim 25, wherein the first and second messages are substantially similar.

29. The client of claim 25, wherein the live object is included in a data representation at the client.

30. The client of claim 29, wherein the data representation comprises a web page or an application program.