Techniques for remotely delivering shaped display presentations such as advertisements to computing platforms over information communications networks
First Claim
1. A method of remotely delivering advertising to a display device comprising:
- (a) delivering advertising material on demand via at least one network;
(b) separately delivering at least one overlay via said at least one network; and
(c) applying said overlay to said delivered advertising material to define the shape said advertising material is displayed within.
1 Assignment
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Accused Products
Abstract
A high impact desktop or palmtop product placement or “shaper” display presentation technique overcomes disadvantages of previous ad display techniques while providing high consumer interest and increased flexibility for content creators. An advertisement is run in front of or behind a web browser view so it appears with the user'"'"'s desktop as background, and in a non-rectangular shape that looks nothing like a traditional pop-up or pop-under ad. A “shaper” ad can, for example, have any desired shape such as for example an exact replica of a product being advertised e.g., a cell phone, a Sports Utility Vehicle climbing a mountain, a plasma television set, etc.
195 Citations
28 Claims
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1. A method of remotely delivering advertising to a display device comprising:
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(a) delivering advertising material on demand via at least one network;
(b) separately delivering at least one overlay via said at least one network; and
(c) applying said overlay to said delivered advertising material to define the shape said advertising material is displayed within. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for remotely delivering advertising to a display device comprising:
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means for delivering advertising material on demand via at least one network;
means for separately delivering at least one overlay via said at least one network; and
means for applying said overlay to said delivered advertising material to define the shape said advertising material is displayed within.
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14. A system for displaying advertising delivered from a remote location, comprising:
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means for receiving advertising material on demand via at least one network;
means for separately receiving at least one overlay via said at least one network; and
means for applying said overlay to said delivered advertising material to define the shape said advertising material is displayed within.
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15. A method of displaying information comprising:
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(a) selecting information for display at least in part in response to real time interaction with a consumer using a networked computing appliance;
(b) retrieving said selected information over a network;
(c) applying an associated non-rectangular shape to said retrieved information; and
(d) displaying said retrieved information within said shape on a background display. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A storage medium comprising:
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a first storage area storing a creative retrieved over a network from a remote advertising server;
a second storage area storing at least one overlay for application to said creative; and
program code that causes said creative to be displayed in a shape defined by said overlay, outside of any browser window.
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23. A method of displaying information comprising:
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(a) selecting information for display at least in part in response to user input;
(b) retrieving said selected information over the Internet;
(c) also retrieving, over the Internet, information defining a non-rectangular shape for displaying said selected information; and
(d) displaying said retrieved information within said non-rectangular shape outside of a browser view - View Dependent Claims (24, 25, 26, 27, 28)
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Specification