Method for rating an advertisement
First Claim
1. A method for rating an advertisement, the method comprising the steps of:
- a) presenting the advertisement and an address related to a server system to a purchaser;
b) addressing the server system using the address and requesting a code from the server system using a client system instructed by the purchaser;
c) automatically transmitting an automatically generated code from the server system to the client system, wherein the code identifies the advertisement;
d) purchasing a product related to the advertisement at a shop and providing the code to the shop;
e) transmitting the code to the server; and
f) rating the advertisement using the server system using information related to the purchase of the product.
1 Assignment
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Accused Products
Abstract
To optimise an advertisement, that is displayed to a purchaser, e.g. by broadcasting the advertisement via radio or television, or by publishing the advertisement in a printed journal, the advertisement includes an address (e.g. a telephone number or an URL) identifying a server system. The purchaser instructs a client system to request a code from the server system, e.g. by sending an SMS to the server system. The server system generates a code that identifies the advertisement and causes the code to be transmitted to the client system. The purchaser purchases a product that is related to the advertisement and provides the code to the shop at which the product is purchased. The shop then causes the code to be transmitted to the server system. The server system identifies the advertisement and performs a rating of the advertisement using information related to the purchase of the product. The rating can comprise information according to the number of sales that can be assigned to the advertisement, the total sales revenue, or the average advertising costs per product. According to a preferred embodiment of the invention, an optimisation of the advertisement is performed by changing at least one parameter related to the advertisement.
53 Citations
36 Claims
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1. A method for rating an advertisement, the method comprising the steps of:
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a) presenting the advertisement and an address related to a server system to a purchaser;
b) addressing the server system using the address and requesting a code from the server system using a client system instructed by the purchaser;
c) automatically transmitting an automatically generated code from the server system to the client system, wherein the code identifies the advertisement;
d) purchasing a product related to the advertisement at a shop and providing the code to the shop;
e) transmitting the code to the server; and
f) rating the advertisement using the server system using information related to the purchase of the product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A server system for facilitating optimisation of an advertisement, the server system comprising:
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means for generating and transmitting a code to a requesting client system, wherein the code identifies an advertisement;
means for receiving the code from a shop;
means for identifying the advertisement according to the received code;
means for receiving information related to a purchase of a product, wherein the information is issued from the shop and the product is related to the advertisement; and
means for rating the advertisement using received information related to the purchase of the product. - View Dependent Claims (32, 33, 34, 35, 36)
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Specification