Business method for influencing consumer purchase of retail sales items

• US 20060053060A1
• Filed: 10/03/2005
• Published: 03/09/2006
• Est. Priority Date: 02/05/2001
• Status: Abandoned Application

• Current Assignee: Kenneth S. Wyker
• Original Assignee: Kenneth S. Wyker
• Inventors: Wyker, Kenneth S.
• Application Number:
  US11/242,268
• Publication Number:
  US 20060053060A1
• Time in Patent Office: Days
• US Class Current: 705/14.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]

Abstract

A business method for influencing consumer purchase of retail sales items. An electronic consumer database is created for a plurality of retail stores. The database indicates a purchase history of items purchased by consumers at the retail stores. It is then determined when a common item is offered for sale by each of the retail stores at a reduced retail sales price. The reduced retail sales price is effective for a promotion period determined by the individual retail store. Based on the promotion periods for the common item at respective retail stores and the purchase history of the consumers, the common item or a complementary item is offered to a predetermined select group of consumers with a price discount established by a manufacturer of the common item. The manufacturer price discount results in a target sales price adapted to influence purchase by the consumer.

Claims

1-20. -20. (canceled)

21. A business method utilized by a manufacturer of retail sales items for strategically manipulating timing of manufacturer incentives to effect a net retail sales price of the retail sales items supplied by the manufacturer to a plurality of retail stores and offered at the retail stores for sale to consumers, said method comprising the steps of:

(a) creating an electronic consumer database for each of the plurality of retail stores, the database indicating a purchase history of items purchased by consumers at the retail store;

(b) determining when a common item is offered for sale by each of the retail stores at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by each retail store;

(c) considering the promotion periods for the common item at respective retail stores and the purchase history of the consumers; and

(d) after step (c) and based on the promotion periods for the common item at respective retail stores and the purchase history of the consumers, the manufacturer offering a manufacturer incentive to a predetermined select group of consumers for purchase of the common item at at least one of the retail stores, the manufacturer incentive coordinating with the reduced retail sales price offered by the retail store to reach a manufacturer-influenced targeted sales price adapted to influence purchase by the consumer.

22. A business method according to claim 21, wherein the manufacturer incentive is offered at each of the retail stores exclusively during the promotion period for each retail store, such that the target sales price for the item is less than the reduced retail sales price.

23. A business method according to claim 21, wherein the manufacturer incentive is offered at each of the retail stores outside of the promotion period for each retail store.

24. A business method according to claim 21, and comprising providing a personalized saving sheet to each consumer of the select group of consumers indicating the target sales price of the item.

25. A business method according to claim 24, wherein the personalized saving sheet indicates a total savings to the consumer when purchasing the item at the retail store.

26. A business method according to claim 24, and comprising electronically sending the personalized saving sheet to the consumer prior to the consumer entering the retail store.

27. A business method according to claim 24, and comprising presenting the personalized saving sheet to the consumer at the retail store.

28. A business method according to claim 21, wherein the item is sold for the target sales price only when purchased in quantities of two or more.

29. A business method according to claim 21, wherein the item is offered for sale at the target sales price for only one day of the promotion period.

30. A business method according to claim 21, wherein the item is one that the consumer has a history of purchasing at the retail store.

31. A business method according to claim 21, wherein the item is one that the consumer has no history of purchasing at the retail store.

32. A business method according to claim 21, and comprising automatically applying the target sales price to the item at a point of sale.

33. A business method utilized by a manufacturer of retail sales items for strategically manipulating timing of manufacturer incentives to effect a net retail sales price of the retail sales items supplied by the manufacturer to a plurality of retail stores and offered at the retail stores for sale to consumers, said method comprising the steps of:

(a) creating an electronic consumer database for each of the plurality of retail stores, the database indicating a purchase history of items purchased by consumers at the retail store;

(b) determining when a common item is offered for sale by each of the retail stores at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by each retail store;

(c) considering the promotion periods for the common item at respective retail stores and the purchase history of the consumers; and

(d) after step (c) and based on the promotion periods for the common item at respective retail stores and the purchase history of the consumers, the manufacturer offering a manufacturer incentive to a predetermined select group of consumers for purchase of a complementary item at at least one of the retail stores, the manufacturer incentive coordinating with the reduced retail sales price offered by the retail store to reach a manufacturer-influenced targeted sales price adapted to influence purchase by the consumer.

34. A business method according to claim 33, wherein the manufacturer incentive is offered at each of the retail stores exclusively during the promotion period for each retail store.

35. A business method according to claim 33, wherein the complementary item is offered for sale at the target sales price for only one day of the promotion period.

36. A business method according to claim 33, wherein the complementary item is one that the consumer has a history of purchasing at the retail store.

37. A business method according to claim 33, wherein the complementary item is one that the consumer has no history of purchasing at the retail store.

38. A business method according to claim 33, and comprising automatically applying the target sales price to the complementary item at a point of sale.

39. A business method utilized by a manufacturer of retail sales items for strategically manipulating timing of manufacturer incentives to effect a net retail sales price of the retail sales items supplied by the manufacturer to a plurality of retail stores and offered at the retail stores for sale to consumers, said method comprising the steps of:

(a) creating an electronic consumer database for each of the plurality of retail stores, the database indicating a purchase history of items purchased by consumers at the retail store;

(b) determining when a common item is offered for sale by each of the retail stores at a reduced retail sales price, the reduced retail sales price being effective for a promotion period determined by each retail store;

(c) considering the promotion periods for the common item at respective retail stores and the purchase history of the consumers; and

(d) after step (c) and based on the promotion periods for the common item at respective retail stores and the purchase history of the consumers, the manufacturer offering a manufacturer incentive to a predetermined select group of consumers for purchase of the common item at at least one of the retail stores, the manufacturer incentive being valid only during the promotion period of the retail store, and the manufacturer incentive coordinating with the reduced retail sales price offered by the retail store to reach a manufacturer-influenced targeted sales price adapted to influence purchase by the consumer.

40. A business method according to claim 39, and comprising providing a personalized saving sheet to each consumer of the select group of consumers indicating the target sales price of the item.