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Out-of-home advertising inventory ratings methods and systems

  • US 20060053110A1
  • Filed: 09/02/2005
  • Published: 03/09/2006
  • Est. Priority Date: 09/03/2004
  • Status: Abandoned Application
First Claim
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1. A method for estimating exposure to outdoor advertising, comprising:

  • receiving respondent data representing movements of participants in a study;

    receiving traffic data representing actual or predicted movement patterns of traffic within a geographic region; and

    producing exposure data representing estimations of exposures to outdoor advertising based on the respondent data and the traffic data.

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