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Method and apparatus for interacting with broadcast programming

  • US 20060062363A1
  • Filed: 09/15/2005
  • Published: 03/23/2006
  • Est. Priority Date: 09/19/2004
  • Status: Active Grant
First Claim
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1. A method of allowing a user using a communications device to interact with first media material that is broadcast on a first broadcast channel by a first broadcast media source and second media material that is broadcast on a second broadcast channel by a second broadcast media source, the first media material and the second media material include a first media item and a second media item, respectively, the first media item and the second media item are associated with a first representation of the first media item and a representation of the second media item, respectively, that are received and presented by a broadcast reception device while the broadcast reception device is tuned to a third broadcast channel, the method comprising:

  • maintaining in a temporary storage an item identifier, the item identifier identifies one of a first media item-related information and a second media item-related information; and

    when the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the first media item, providing the item identifier as a basis for identifying the first media item-related information, the first media item-related information is a basis for a response to an interactivity activation made in reaction to presentation of the first representation of the first media item by the broadcast reception device; and

    when the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the second media item, providing the item identifier as a basis for identifying the second media item-related information, the second media item-related information is a basis for a response to an interactivity activation made in reaction to presentation of the representation of the second media item by the broadcast reception device.

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