Gaming advertisement systems and methods
First Claim
1. A method for increasing odds of awarding prizes, the method comprising:
- providing an electronic gaming apparatus configured to award a prize to a user according to a paytable;
accessing user preference data to determine whether the user prefers to view advertising;
displaying an advertisement on the electronic gaming apparatus in response to determination that the user prefers to view advertising; and
adjusting the paytable so as to increase the odds of awarding the prize to the user in response to determination that the user prefers to view advertising.
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Accused Products
Abstract
System and method for advertising in which online and land-based gaming can be recast as new age media and product sales outlets. Such an advertising system can include a processor, a player interface, a database, and a game and reward control. Such a system can be based on player permission, targeted marketing, and/or innovations in games. Such a system can also employ features such as prize pre-selection, portable wish-lists, advertising-influenced games, reinforcement routines, and reward fulfillment. Such advertising is expected to heighten entertainment value, increase player loyalty, broaden demographics of participation, and increase profitability to those who participate. In one embodiment, such a system can include advertiser-subsidized “win-no-lose” gaming that does not require gambling, yet pays off in prizes and deep discounts. Accordingly, such advertiser-subsidized games can be located in non-gambling zones such as local bars, health clubs and airports.
359 Citations
50 Claims
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1. A method for increasing odds of awarding prizes, the method comprising:
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providing an electronic gaming apparatus configured to award a prize to a user according to a paytable;
accessing user preference data to determine whether the user prefers to view advertising;
displaying an advertisement on the electronic gaming apparatus in response to determination that the user prefers to view advertising; and
adjusting the paytable so as to increase the odds of awarding the prize to the user in response to determination that the user prefers to view advertising. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A system for advertising, comprising:
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an electronic gaming apparatus configured so as to award a prize to a user according to a paytable;
an interface component configured so as to access user preference data to determine whether the user prefers to view advertising;
a display component configured so as to allow viewing of an advertisement in response to determination that the user prefers to view advertising; and
a processor configured so as to adjust the paytable so as to increase the odds of awarding the prize to the user in response to determination that the user prefers to view advertising. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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Specification