Location based service (LBS) system and method for targeted advertising

• US 20060064346A1
• Filed: 08/31/2004
• Published: 03/23/2006
• Est. Priority Date: 08/31/2004
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Chen, Liren, Gantman, Alexander, Steenstra, Jack, Taylor, Kirk Steven
• Application Number:
  US10/931,309
• Publication Number:
  US 20060064346A1
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G01S 19/14 specially adapted for specific applications
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 60/00 Affiliation to network, e.g. registration; Terminating affiliation with the network, e.g. de-registration
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A system and method for providing a location based service to create a social network, comprising activating a feature from a wireless terminal, registering from the wireless terminal with a location based service associated with the feature, creating a profile of a user of the feature, and displaying advertising based on the profile and based on geographic location of the wireless terminal. A Global Positioning System (GPS) may be used to geographically locate active users of a feature and sponsors of advertising. Advertising is displayed based on geographic location of the wireless terminal and sponsor(s) of the advertising being represented on an activity map.

Claims

1. A method of providing advertising on a wireless terminal, comprising:

activating a feature from a wireless terminal;

registering from the wireless terminal with a location based service associated with the feature;

creating a profile of a user of the feature; and

displaying advertising based on the profile and based on geographic location of the wireless terminal.

2. The method of claim 1, wherein the geographic location of the wireless terminal is based on a Global Positioning System (GPS).

3. The method of claim 1, further comprising associating an activity map with the feature, wherein displaying advertising based on geographic location of the wireless terminal is based on the wireless terminal being represented on the associated activity map.

4. The method of claim 2, wherein creating a profile of a user of the feature includes creating the profile of the user activating the feature.

5. The method of claim 2, wherein creating a profile of a user of the feature includes creating a desired profile.

6. The method of claim 5, wherein creating a desired profile includes specifying desired characteristics of a candidate.

7. The method of claim 6, wherein specifying desired characteristics of a candidate includes specifying user-defined characteristics of the candidate.

8. The method of claim 7, further comprising selecting the candidate.

9. The method of claim 8, further comprising notifying the candidate of the selection.

10. The method of claim 9, wherein the notifying implies a proposal to act.

11. The method of claim 10, further comprising allowing the candidate to accept the proposal to act.

12. The method of claim 11, further comprising displaying an advertisement responsive to the acceptance.

13. A wireless terminal, comprising:

means for activating a feature on a wireless terminal;

means for registering from the wireless terminal with a location based service associated with the feature;

means for creating a profile of a user of the feature; and

means for displaying advertising based on the profile and based on geographic location of the wireless terminal.

14. Computer readable media embodying a program of instructions executable by a computer, said computer readable media comprising:

a computer readable program code means for activating a feature from a wireless terminal;

a computer readable program code means for registering from the wireless terminal with a location based service associated with the feature;

a computer readable program code means for creating a profile of a user of the feature; and

a computer readable program code means for displaying advertising based on the profile and based on geographic location of the wireless terminal.