System and method for automatic presentation of locality-based content on network site
First Claim
1. A system for generating localized content for insertion into networked site content, comprising:
- an input interface to receive a set of locality identifiers related to a location associated with a networked site; and
a selectable content server, the selectable content server serving localized transmissible content based on the set of locality identifiers.
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Accused Products
Abstract
A system and related techniques automatically parse Web and other network sites, to determine whether the site contains content directed to local content or interests. The invention may then access a content database to retrieve ads or other media or content which match or correspond to the detected locality or region, such as ads for local or regional restaurants, car dealerships, physicians, sports or other services or products. The locality or region may be identified, for instance, by the presence of geographic clues or indicators in the general content of the Web site, for instance, the presence of ZIP codes, telephone numbers, town names or other semantic or other indicators which have some geographic connotation. Because the delivery of localized content according to the invention depends not on user input but on an examination of Web sites for these types of indicators, which examination may be performed by programmed agents, localized ads or other content may be automatically generated and delivered without user input or tracking. According to the invention in one regard, the user may therefore view ads and other content which may be akin to an online “yellow pages” experience, in which advertisements and other content are automatically grouped according to region or area.
24 Citations
30 Claims
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1. A system for generating localized content for insertion into networked site content, comprising:
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an input interface to receive a set of locality identifiers related to a location associated with a networked site; and
a selectable content server, the selectable content server serving localized transmissible content based on the set of locality identifiers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for generating localized content for insertion into networked site content, comprising:
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receiving a set of locality identifiers related to a location associated with a networked site; and
serving localized transmissible content based on the set of locality identifiers. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A localized transmissible content object, the localized transmissible content object being generating for insertion into networked site content according to a method of:
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receiving a set of locality identifiers related to a location associated with a networked site; and
serving localized transmissible content based on the set of locality identifiers. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification