Advertising, compensation and service host apparatus, method and system

• US 20060064351A1
• Filed: 08/16/2005
• Published: 03/23/2006
• Est. Priority Date: 06/22/2000
• Status: Abandoned Application

• Current Assignee: Wk Networks, Inc.
• Original Assignee: Wk Networks, Inc.
• Inventors: Helton, Mike D., Hamor, Alan B.
• Application Number:
  US11/205,305
• Publication Number:
  US 20060064351A1
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for providing advertising sponsorship for content providers is described. The sponsorship derives revenue from a pool of revenue that is collected from participating sponsors. A functional host system containing a sponsor is served to a client for the duration of the client session. The host system tracks client impressions associated with a content provider'"'"'s content during client browsing. When all of the impressions are collected and attributed to the respective content providers, a compensation value is distributed to each content provider. The value is determined by dividing the revenue pool by the number of impressions attributed to the content provider. The functional host further provides a host redemption system that allows clients to further utilize the hosts in trades, swaps, or barters.

Claims

1. -91. (canceled)

92. A method comprising:

collecting funds from a plurality of revenue sources to form a revenue pool;

transmitting over an electronic network a plurality of content pages from a plurality of content providers each content page containing information provided by at least one of the revenue sources;

transmitting over the electronic network with each content page a host for controlling functions of the content page;

receiving through the electronic network from the host information relating to the controlled functions of the content page; and

distributing the revenue pool to the content providers based at least in part upon the controlled functions of the content page.

93. A method in accordance with claim 92 wherein at least one of the plurality of revenue sources comprises an advertiser and wherein the information provided by the at least one of the revenue sources comprises an advertisement.

94. A method in accordance with claim 92 wherein the step of distributing the revenue pool is further based upon a measured response to the advertisement.