Browsing device and platform for management and distrubtion in server mode, in particular for the display of advertising links

• US 20060069610A1
• Filed: 03/19/2004
• Published: 03/30/2006
• Est. Priority Date: 03/19/2004
• Status: Abandoned Application

• Current Assignee: Adsclick SA
• Original Assignee: Adsclick SA
• Inventors: Rossini, Pascal
• Application Number:
  US10/536,068
• Publication Number:
  US 20060069610A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

This invention relates to a device for browsing in a computer network such as the Internet, intended particularly for the display of advertising links.

This device includes a display panel (11) having at least one display zone (14) arranged to display one or more links that provide access to other pages accessible on the computer network. This display panel (11) is linked to a management site (21) including means (24) for managing display panels on the host sites. The management means (24) contain, in the management site, the data defining said display panels (11) on the host site (12). The configuration of the display panel does not include the computer code defining the host site (12), thus facilitating installation and the configuration of the display panel (11). This invention offers an application accessible to all individuals or companies wishing to use it to display and diffuse advertisements. Unlike the system of the invention, all prior art systems are closed, that is to say usable only by their author or owner.

Claims

1. Device for browsing in a computer network such as the Internet, this network comprising a plurality of sites, each site comprising at least one page defined by a computer code and intended to be visualized on a computer display, the browser (10) including:

a display panel (11) capable of being made visible on at least one page of a site called a host site (12) when a user accesses this host site,

said display panel (11) including at least one display zone (14) arranged to display one or several links giving access to other pages accessible on said computer network,

said display panel (11) being linked to a site called “

management site”

(21), this management site (21) including means (24) for the management of display panels on host sites, these management means containing, in the management site, data that defines said display panel (11) on the host site (12);

2. Browsing device according to claim 1, characterized in that said display panel (11) includes several display zones (14).

3. Browsing device according to claim 1 or 2, characterized in that the display panel (11) also includes a function control zone (13).

4. Browsing device according to claims 2 or 3, characterized in that said display zone(s) (14) are structured to display at least one of the following types of links:

sponsored link (15);

link (18) towards a page on another site;

link (17) towards another page on the host site.

5. Browsing device according to any previous claim, characterized in that said display zone(s) (14) include images and/or text in relation to the links.

6. Browsing device according to any previous claim, characterized in that said display panel (11) is made visible on said host site (12) according to one of the following methods:

superposition on said page of the host site, integrated into a given location on said page, or on a panel common to several pages of this host site.

7. Browsing device according to any previous claim, characterized in that at least part of said links is managed by the management site (21).

8. Browsing device according to any previous claim, characterized in that the computer code of the host site (12) contains an address corresponding to a management file (25) of the management site (21).

9. Browsing device according to claim 8, characterized in that the management means (24) of the management site (21) include means to count the number of times one of said links of each host site (12) is used to access a sponsor site (23) and/or the visit duration of the sponsor site, as well as the number of times that each sponsor site is visited from a host site and/or the visit duration.

10. Browsing device according to any previous claim, characterized in that said display panel (11) is movable by the user on the screen displaying the host site (12).

11. Browsing device according to claim 3, characterized in that said display panel (11) is made up of a function control zone (13), this zone having a rectangular form, and four rectangular display zones (14) that can be opened in the corners of the control zone (13).

12. Browsing device according to any previous claim, characterized in that at least one of the display zones (14) is reserved for the display of sponsored links (15).

13. Management platform of a browsing device according to any previous claim, intended for managing a plurality of browsing devices in a computer network such as the Internet, each browsing device being connected to a site called a host site (12) made up of at least one page defined by a computer code accessible by said computer network, characterized in that this management site (21) includes a management file (25) associated to each browsing device (10), this file containing data defining the appearance of said display panel (11) on the host site.

14. Management platform according to claim 13, characterized in that it includes management means (24) organized to count the number and/or duration of visits to certain sites called sponsor sites (23) made from each host site (12).

15. Management platform according to claim 13 or 14, characterized in that it includes first storage means (20) for storing keywords and/or categories associated to each host site (12) and second storage means (22) for storing keywords and/or of categories associated to each sponsor site (23).

16. Management platform according to claim 15, characterized in that it includes means to establish a correspondence between the keywords and/or the categories of each host site with the keywords and/or the categories of at least one sponsor site (23), and means to send an image and/or text connected to said sponsor site for which a correspondence has been established, this image and/or text being displayed on a display zone (14) of the display panel (11) of said host site (12).

17. Process of activating a browsing device (10) of a management platform according to claim 13, characterized in that said management file (25) in the management site is parameterized without using the computer code pertaining to the host site (12), this parameterization including a definition stage of form and/or location parameters of said display panel displayed on the host site.

18. Process according to claim 17, characterized in that it also includes the steps of:

determining at least one address of a sponsor site (23) to connect through a sponsored link (15) to said host site (12); and

displaying on the display panel (11) a visual element associated to said sponsored link (15).

19. Link display process according to claim 17 or 18, characterized in that the parameterization step also includes on the one hand a step for defining keywords and/or categories pertaining to said host site (12) and on the other hand a step for defining keywords and/or categories pertaining to said sponsor sites (23).

20. Link display process according to claim 18 or 19, characterized in that the step of determining at least one address is carried out by a search for correspondence between keywords and/or categories of sponsor sites (23) with keywords and/or categories of each host site (12).

21. Link display process according to claim 20, characterized in that the search for correspondence between keywords and/or categories of sites is carried out automatically, in the management site (21).

22. Link display process according to claim 21, characterized in that it includes a step of determining links to be maintained or to be eliminated from the links found by the correspondence search.

23. Link display process according to any of claims 17 to 22, characterized in that it includes a step of accounting for the number of times one of said sponsor sites (23) is accessed from a host site (12) and/or the visit duration.