Apparatus and method for preventing switching from a channel during an advertisement display
First Claim
1. An apparatus in a video display system that is capable of displaying video programs with advertisements on a plurality of channels, wherein said apparatus is capable of preventing a viewer of a video program with advertisements from switching from a first channel to a second channel when an advertisement is displayed on said first channel.
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Accused Products
Abstract
An apparatus (270) and method is disclosed for preventing a viewer from switching from a channel when an advertisement is being displayed on the channel. The apparatus (270) and method comprises an advertisement controller (270) in a video playback device (150) that (1) prevents a viewer of a direct (non-recorded) broadcast from switching channels when an advertisement is displayed, and (2) prevents a viewer of a recorded program from fast forwarding the recorded program in order to skip past advertisements that were recorded with the program. A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed.
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Citations
28 Claims
- 1. An apparatus in a video display system that is capable of displaying video programs with advertisements on a plurality of channels, wherein said apparatus is capable of preventing a viewer of a video program with advertisements from switching from a first channel to a second channel when an advertisement is displayed on said first channel.
- 8. A video display system that is capable of displaying video programs with advertisements on a plurality of channels, said video display system comprising an apparatus that is capable of preventing a viewer of a video program with advertisements from switching from a first channel to a second channel when an advertisement is displayed on said first channel.
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15. A method for requiring a viewer of a video program to watch advertisements in said video program, said method comprising the steps of:
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displaying video programs with advertisements on a plurality of channels in a video display system; and
preventing said viewer from switching from a first channel to a second channel when an advertisement is displayed on said first channel. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. Computer-executable instructions stored on a computer-readable storage medium for requiring a viewer of a video program to watch advertisements in said video program, said computer-executable instructions comprising the steps of:
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displaying video programs with advertisements on a plurality of channels in a video display system; and
preventing said viewer from switching from a first channel to a second channel when an advertisement is displayed on said first channel. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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Specification