Method and system for monitoring online behavior at a remote site and creating online behavior profiles
8 Assignments
0 Petitions
Accused Products
Abstract
A method and system for monitoring users on one or more computer networks, disassociating personally identifiable information from the collected data, and storing it in a database so that the privacy of the users is protected. The system includes monitoring transactions at both a client and at a server, collecting network transaction data, and aggregating the data collected at the client and at the server. The system receives a user identifier and uses it to create an anonymized identifier. The anonymized identifier is then associated with one or more users'"'"' computer network transactions. The data is stored by a collection engine and then aggregated to a central database server across a computer network.
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Citations
33 Claims
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1-15. -15. (canceled)
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16. A method for collecting transaction data generated by users accessing a network through an internet service provider without associating personally identifiable information with the transaction data, comprising:
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obtaining an identifier from an internet service provider representing one or more users of a computer network;
creating an anonymized identifier using the obtained identifier at the internet service provider;
collecting data being transmitted across the computer network from the internet service provider;
collecting transaction data recorded by a merchant system on the network which is separate from the internet service provider, for transactions conducted between the merchant and one or more users of the computer network;
creating one or more transaction codes using the collected transaction data;
associating the anonymized identifier with the collected data and the one or more transaction codes; and
creating a transaction record including one or more transaction codes and an anonymized identifier. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A computer system for collecting network transaction data generated by users accessing a network through an internet service provider without associating personally identifiable information with the transaction data comprising:
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a communication port coupled to a computer network, the computer network providing access to one or more provider collection engines at internet service provider sites;
one or more processors; and
memory containing computer instructions that, collect network transaction data from the one or more provider collection engines at the internet service provider sites wherein the network transaction data includes one or more anonimized identifiers, and wherein the one or more anonimized identifiers are created at an internet service provider site using an identifier obtained at the internet service provider;
collect transaction records relating to one or more merchant sites for transactions conducted between the merchant and one or more users of the computer network, and the merchant sites being separate from the internet service provider sites;
associate the collected transaction records with the collected network transaction data; and
store the associated data in a database separate from the internet service provider collection engines and the merchant sites.
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30. A method for collecting transaction data generated by users accessing a network through an internet service provider without associating personally identifiable information with the transaction data, comprising:
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obtaining an identifier from an internet service provider representing one or more users of a computer network;
creating an anonymized identifier using the obtained identifier at the internet service provider;
obtaining data at the internet service provider representing data transmitted across the computer network;
creating one or more transaction codes for a merchant site separate from the internet service provider for transactions conducted between the merchant site and one or more users of the network;
associating the anonymized identifier with the collected data and the one or more transaction codes; and
creating a transaction record including the one or more transaction codes and the anonymized identifier. - View Dependent Claims (31, 32, 33)
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Specification