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Online loyalty program

  • US 20060073809A1
  • Filed: 09/26/2005
  • Published: 04/06/2006
  • Est. Priority Date: 09/24/2004
  • Status: Abandoned Application
First Claim
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1. A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site, wherein the server computer is configured to:

  • enable a user and a sub-user affiliated with the user to access the Web site over a computer network through a client computer;

    store data in a database, wherein the data comprises;

    a user account having a reward point balance associated therewith for the user; and

    one or more sub-user accounts affiliated with the user account, each affiliated sub-user account having a reward point balance associated therewith for the affiliated sub-user;

    enable the sponsor to credit one or more reward points to the user account in exchange for the user performing a first activity defined by the sponsor;

    enable the sponsor to credit one or more reward points to the affiliated sub-user account in exchange for the affiliated sub-user performing a second activity defined by the sponsor;

    enable the user to distribute one or more reward points from the user account to at least one of the affiliated sub-user accounts; and

    enable the affiliated sub-user to redeem one or more reward points to the sponsor in exchange for merchandise.

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