Method and apparatus for tracking and reporting campaign status information for a marketing campaign
First Claim
1. A method for tracking and reporting campaign status information for an advertiser having an associated computer in communication with a data network, the campaign status information describing progress of a marketing campaign being performed on behalf of the advertiser using a plurality of electronic publishers in communication with the data network, the method comprising the steps of:
- determining an amount spent on or for each of the electronic publishers;
determining campaign event information for the marketing campaign;
preparing an electronic report including a compilation of one or more of the determined amount spent and campaign event information; and
providing the electronic report for the advertiser computer over the data network.
2 Assignments
0 Petitions
Accused Products
Abstract
Disclosed are methods and apparatus, including computer program products, implementing and using techniques for tracking and reporting campaign status information for an advertiser having an associated computer in communication with a data network. The campaign status information describes the progress of a marketing campaign performed on behalf of the advertiser using a plurality of electronic publishers in communication with the data network. In one aspect, the method includes determining an amount spent on or for each of the electronic publishers. Campaign event information is determined for the marketing campaign. An electronic report can be prepared, including a compilation of one or more of the determined amount spent and campaign event information. The electronic report can be provided for the advertiser computer over the data network. In another aspect, when the amount spent and the campaign event information are determined, a plurality of allocation rules are updated using the determined amount spent and campaign event information.
118 Citations
17 Claims
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1. A method for tracking and reporting campaign status information for an advertiser having an associated computer in communication with a data network, the campaign status information describing progress of a marketing campaign being performed on behalf of the advertiser using a plurality of electronic publishers in communication with the data network, the method comprising the steps of:
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determining an amount spent on or for each of the electronic publishers;
determining campaign event information for the marketing campaign;
preparing an electronic report including a compilation of one or more of the determined amount spent and campaign event information; and
providing the electronic report for the advertiser computer over the data network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for tracking and reporting campaign status information for an advertiser having an associated computer in communication with a data network, the campaign status information describing progress of a marketing campaign being performed on behalf of the advertiser using a plurality of electronic publishers in communication with the data network, the method comprising the steps of:
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determining an amount spent on or for each of the electronic publishers;
determining campaign event information for the marketing campaign; and
updating a plurality of allocation rules using the determined amount spent and campaign event information.
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16. A computer program product, stored on a processor readable medium, comprising instructions operable to cause a data processing apparatus to perform a method for tracking and reporting campaign status information for an advertiser having an associated computer in communication with a data network, the campaign status information describing progress of a marketing campaign being performed on behalf of the advertiser using a plurality of electronic publishers in communication with the data network, the method comprising the steps of:
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determining an amount spent on or for each of the electronic publishers;
determining campaign event information for the marketing campaign;
preparing an electronic report including a compilation of one or more of the determined amount spent and campaign event information; and
providing the electronic report for the advertiser computer over the data network.
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17. A computer program product, stored on a processor readable medium, comprising instructions operable to cause a data processing apparatus to perform a method for tracking and reporting campaign status information for an advertiser having an associated computer in communication with a data network, the campaign status information describing progress of a marketing campaign being performed on behalf of the advertiser using a plurality of electronic publishers in communication with the data network, the method comprising the steps of:
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determining an amount spent on or for each of the electronic publishers;
determining campaign event information for the marketing campaign; and
updating a plurality of allocation rules using the determined amount spent and campaign event information.
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Specification
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- Resources
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Current AssigneeReachlocal Incorporated (Gannett Co., Inc.)
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Original AssigneeReachlocal Incorporated (Gannett Co., Inc.)
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InventorsXie, Shunxing, Hubbard, Thomas Richard, Kline, Michael L., Spitz, Robert Kendrick, Duong, Truoc Van, Myron, Jonathan Daniel, Simmonds, Leon Frederick Jr.
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Application NumberUS10/956,553Publication NumberTime in Patent OfficeDaysField of SearchUS Class Current705/14.100CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0207 Discounts or incentives, e....
