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Method and apparatus for performing a marketing campaign on behalf of an advertiser

  • US 20060074747A1
  • Filed: 10/01/2004
  • Published: 04/06/2006
  • Est. Priority Date: 10/01/2004
  • Status: Abandoned Application
First Claim
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1. An advertising apparatus in communication with a data network for performing a marketing campaign on behalf of an advertiser having an associated computer in communication with the data network, using a plurality of electronic publishers in communication with the data network, the advertising apparatus comprising:

  • a user interface engine configured to interact with the advertiser computer over the data network for generating;

    (i) a budget amount, (ii) marketing campaign parameters associated with and defining the marketing campaign, and (iii) information describing the marketing campaign;

    a campaign allocation engine configured to allocate the budget amount among the electronic publishers based on the generated marketing campaign parameters and publisher parameters associated with the electronic publishers;

    an advertisement engine configured to generate advertisement information based on the generated information describing the marketing campaign and the publisher parameters; and

    a publisher interface engine configured to provide the advertisement information to at least one of the electronic publishers in a format appropriate for the at least one electronic publisher.

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