Method and apparatus for performing a marketing campaign on behalf of an advertiser
First Claim
1. An advertising apparatus in communication with a data network for performing a marketing campaign on behalf of an advertiser having an associated computer in communication with the data network, using a plurality of electronic publishers in communication with the data network, the advertising apparatus comprising:
- a user interface engine configured to interact with the advertiser computer over the data network for generating;
(i) a budget amount, (ii) marketing campaign parameters associated with and defining the marketing campaign, and (iii) information describing the marketing campaign;
a campaign allocation engine configured to allocate the budget amount among the electronic publishers based on the generated marketing campaign parameters and publisher parameters associated with the electronic publishers;
an advertisement engine configured to generate advertisement information based on the generated information describing the marketing campaign and the publisher parameters; and
a publisher interface engine configured to provide the advertisement information to at least one of the electronic publishers in a format appropriate for the at least one electronic publisher.
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Accused Products
Abstract
Disclosed are methods and apparatus, including computer program products, implementing and using techniques for performing a marketing campaign on behalf of an advertiser. A plurality of electronic publishers are in communication with a data network. The advertiser has an associated computer also in communication with the data network. An advertising apparatus, in one aspect of the present invention, includes one or more engines. A user interface engine is configured to interact with the advertiser computer over the data network for generating a budget amount, marketing campaign parameters associated with and defining the marketing campaign, and information describing the marketing campaign. A campaign allocation engine is configured to allocate the budget amount among the electronic publishers based on the generated marketing campaign parameters and publisher parameters associated with the electronic publishers. An advertisement engine is configured to generate advertisement information based on the generated information describing the marketing campaign and the publisher parameters. A publisher interface engine is configured to provide the advertisement information to at least one of the electronic publishers in a format appropriate for the electronic publisher.
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Citations
42 Claims
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1. An advertising apparatus in communication with a data network for performing a marketing campaign on behalf of an advertiser having an associated computer in communication with the data network, using a plurality of electronic publishers in communication with the data network, the advertising apparatus comprising:
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a user interface engine configured to interact with the advertiser computer over the data network for generating;
(i) a budget amount, (ii) marketing campaign parameters associated with and defining the marketing campaign, and (iii) information describing the marketing campaign;
a campaign allocation engine configured to allocate the budget amount among the electronic publishers based on the generated marketing campaign parameters and publisher parameters associated with the electronic publishers;
an advertisement engine configured to generate advertisement information based on the generated information describing the marketing campaign and the publisher parameters; and
a publisher interface engine configured to provide the advertisement information to at least one of the electronic publishers in a format appropriate for the at least one electronic publisher. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A method for performing a marketing campaign on behalf of an advertiser having an associated computer in communication with the data network, using a plurality of electronic publishers in communication with the data network, the method comprising the steps of:
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interacting with the advertiser computer over the data network for generating;
(i) a budget amount, (ii) marketing campaign parameters associated with and defining the marketing campaign, and (iii) information describing the marketing campaign;
allocating the budget amount among the electronic publishers based on the received marketing campaign parameters and publisher parameters associated with the electronic publishers;
generating advertisement information based on the received information describing the marketing campaign and the publisher parameters; and
providing the advertisement information to at least one of the electronic publishers in a format appropriate for the at least one electronic publisher. - View Dependent Claims (41, 42)
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Specification