Method and apparatus for dynamically rendering an advertiser web page as proxied web page

• US 20060074751A1
• Filed: 10/01/2004
• Published: 04/06/2006
• Est. Priority Date: 10/01/2004
• Status: Abandoned Application

• Current Assignee: Reachlocal Incorporated (Gannett Co., Inc.)
• Original Assignee: Reachlocal Incorporated (Gannett Co., Inc.)
• Inventors: Kline, Michael L., Spitz, Robert Kendrick, Xie, Shunxing, Duong, Truoc Van
• Application Number:
  US10/956,824
• Publication Number:
  US 20060074751A1
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for dynamically rendering an advertiser web page as a proxied web page associated with an online marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. The method is performed for customizing data presented to a customer having a computer in communication with the data network without requiring intervention by the advertiser. In one aspect, the method includes providing the advertiser web page on a processor-readable storage medium in communication with the data network. A request is received on behalf of the customer for the advertiser web page. Responsive to the customer request, the advertiser web page is retrieved from the processor-readable storage medium. The advertiser web page is dynamically edited to produce the proxied web page. The proxied web page is provided over the data network for the customer computer. In one aspect, responsive to a customer interaction based on the proxied web page, a data collection engine collects information describing the customer interaction.

Claims

1. A method of dynamically rendering an advertiser web page as a proxied web page associated with an online marketing campaign on behalf of an advertiser having an associated computer in communication with a data network, for customizing data presented to a customer having a computer in communication with the data network, without requiring intervention by the advertiser, the method comprising the steps of:

providing the advertiser web page on a processor readable storage medium in communication with the data network;

receiving a request on behalf of the customer for the advertiser web page;

retrieving, responsive to the customer request, the advertiser web page from the processor readable storage medium;

dynamically editing the advertiser web page to produce the proxied web page;

providing the proxied web page on the data network for the customer computer;

wherein, responsive to a customer interaction based on the proxied web page, a data collection engine collects information describing the customer interaction.

2. The method of claim 1, wherein the processor readable storage medium is associated with the advertiser.

3. The method of claim 1, wherein the processor readable storage medium is associated with an advertising apparatus.

4. The method of claim 1, wherein the step of receiving the customer request for the advertiser web page includes:

receiving, by an electronic publisher associated with the online marketing campaign, the customer request from the customer over the data network; and

providing, by the electronic publisher, the customer request.

5. The method of claim 1, wherein the step of dynamically editing the advertiser web page to produce the proxied web page includes:

replacing a price on the advertiser web page.

6. The method of claim 5, wherein the price is associated with an item in an inventory.

7. The method of claim 1, wherein the step of dynamically editing the advertiser web page to produce the proxied web page includes:

providing an electronic coupon on the proxied web page.

8. The method of claim 1, wherein the step of dynamically editing the advertiser web page to produce the proxied web page includes:

providing a tracking email link on the proxied web page.

9. The method of claim 1, wherein the step of dynamically editing the advertiser web page to produce the proxied web page includes:

identifying contact information on the advertiser web page; and

replacing the identified contact information on the advertiser web page with proxied contact information to define the proxied web page.

10. The method of claim 9, wherein the proxied contact information includes:

first tracking information associated with a first electronic publisher.

11. The method of claim 10, wherein the first tracking information includes:

a first tracking phone number associated with the first electronic publisher.

12. The method of claim 9, wherein the identified contact information includes:

a target phone number.

13. The method of claim 10, wherein the first tracking information includes:

a first tracking email address associated with the first electronic publisher.

14. The method of claim 9, wherein the identified contact information includes:

a target email address.

15. The method of claim 10, wherein the proxied contact information includes:

second tracking information associated with a second electronic publisher.

16. The method of claim 1, wherein the data collection engine includes a counter.

17. The method of claim 1, wherein the information describing the customer interaction includes contact information associated with the customer.

18. The method of claim 1, wherein the information describing the customer interaction includes a date and time of the customer interaction.

19. The method of claim 1, wherein the information describing the customer interaction includes a duration of the customer interaction.

20. A method of dynamically rendering an advertiser web site as a proxied web site associated with an online marketing campaign on behalf of an advertiser having an associated computer in communication with a data network, for customizing data presented to a customer having a computer in communication with the data network, without requiring intervention by the advertiser, the method comprising the steps of:

providing the advertiser web site on a processor readable storage medium in communication with the data network, the advertiser web site including a plurality of advertiser web pages;

receiving requests on behalf of the customer for requested ones of the advertiser web pages;

retrieving the requested advertiser web pages from the processor readable storage medium;

dynamically editing the requested advertiser web pages to produce proxied web pages;

providing the proxied web pages on the data network for the customer computer;

wherein, responsive to customer interactions using the proxied web pages, at least one data collection engine collects information describing the customer interactions.

21. The method of claim 20, wherein the processor readable storage medium is associated with the advertiser.

22. The method of claim 20, wherein the processor readable storage medium is associated with an advertising apparatus.

23. A computer program product, stored on a processor readable medium, comprising instructions operable to cause a data processing apparatus to perform a method of dynamically rendering an advertiser web page as a proxied web page associated with an online marketing campaign on behalf of an advertiser having an associated computer in communication with a data network, for customizing data presented to a customer having a computer in communication with the data network, without requiring intervention by the advertiser, the method comprising the steps of:

providing the advertiser web page on a processor readable storage medium in communication with the data network;

receiving a request on behalf of the customer for the advertiser web page;

retrieving, responsive to the customer request, the advertiser web page from the processor readable storage medium;

dynamically editing the advertiser web page to produce the proxied web page;

providing the proxied web page on the data network for the customer computer;

wherein, responsive to a customer interaction based on the proxied web page, a data collection engine collects information describing the customer interaction.

24. A computer program product, stored on a processor readable medium, comprising instructions operable to cause a data processing apparatus to perform a method of dynamically rendering an advertiser web site as a proxied web site associated with an online marketing campaign on behalf of an advertiser having an associated computer in communication with a data network, for customizing data presented to a customer having a computer in communication with the data network, without requiring intervention by the advertiser, the method comprising the steps of:

providing the advertiser web site on a processor readable storage medium in communication with the data network, the advertiser web site including a plurality of advertiser web pages;

receiving requests on behalf of the customer for requested ones of the advertiser web pages;

retrieving the requested advertiser web pages from the processor readable storage medium;

dynamically editing the requested advertiser web pages to produce proxied web pages;

providing the proxied web pages on the data network for the customer computer;

wherein, responsive to customer interactions using the proxied web pages, at least one data collection engine collects information describing the customer interactions.