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Method and apparatus for dynamically rendering an advertiser web page as proxied web page

  • US 20060074751A1
  • Filed: 10/01/2004
  • Published: 04/06/2006
  • Est. Priority Date: 10/01/2004
  • Status: Abandoned Application
First Claim
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1. A method of dynamically rendering an advertiser web page as a proxied web page associated with an online marketing campaign on behalf of an advertiser having an associated computer in communication with a data network, for customizing data presented to a customer having a computer in communication with the data network, without requiring intervention by the advertiser, the method comprising the steps of:

  • providing the advertiser web page on a processor readable storage medium in communication with the data network;

    receiving a request on behalf of the customer for the advertiser web page;

    retrieving, responsive to the customer request, the advertiser web page from the processor readable storage medium;

    dynamically editing the advertiser web page to produce the proxied web page;

    providing the proxied web page on the data network for the customer computer;

    wherein, responsive to a customer interaction based on the proxied web page, a data collection engine collects information describing the customer interaction.

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