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Method of facilitating placement of advertising

  • US 20060074752A1
  • Filed: 10/05/2004
  • Published: 04/06/2006
  • Est. Priority Date: 10/05/2004
  • Status: Abandoned Application
First Claim
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1. A method of facilitating placement of an advertisement comprising:

  • receiving a specification from an advertiser, the specification including at least a budget and a reserve cost and designating creative material for the advertisement;

    receiving a deposit of funds from the advertiser, the deposit being in an amount that is at least equal to the budget;

    receiving the creative material from the advertiser, then;

    publicizing the specification to media carriers;

    receiving one or more bids from one or more of the media carriers;

    comparing the received bids with the specification;

    identifying a subset of media carriers among the bidding media carriers, each of the subset of media carriers being associated with a bid below the reserve cost; and

    transferring the creative material to each of the subset of media carriers for placement.

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