Method of facilitating placement of advertising
First Claim
1. A method of facilitating placement of an advertisement comprising:
- receiving a specification from an advertiser, the specification including at least a budget and a reserve cost and designating creative material for the advertisement;
receiving a deposit of funds from the advertiser, the deposit being in an amount that is at least equal to the budget;
receiving the creative material from the advertiser, then;
publicizing the specification to media carriers;
receiving one or more bids from one or more of the media carriers;
comparing the received bids with the specification;
identifying a subset of media carriers among the bidding media carriers, each of the subset of media carriers being associated with a bid below the reserve cost; and
transferring the creative material to each of the subset of media carriers for placement.
1 Assignment
0 Petitions
Accused Products
Abstract
A method of facilitating placement of an advertisement. A specification, which includes at least a budget and a reserve cost and designates creative material for the advertisement, is received from an advertiser. A deposit of funds, in an amount that is at least equal to the budget, and the creative material, are also received from the advertiser. The specification is publicized to media carriers. One or more bids from one or more of the media carriers are received. Each received bid is compared with the specification. Those media carriers submitting bids which are below the reserve costs are identified. The creative material is then transferred to each of the identified media carriers for placement.
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Citations
30 Claims
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1. A method of facilitating placement of an advertisement comprising:
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receiving a specification from an advertiser, the specification including at least a budget and a reserve cost and designating creative material for the advertisement;
receiving a deposit of funds from the advertiser, the deposit being in an amount that is at least equal to the budget;
receiving the creative material from the advertiser, then;
publicizing the specification to media carriers;
receiving one or more bids from one or more of the media carriers;
comparing the received bids with the specification;
identifying a subset of media carriers among the bidding media carriers, each of the subset of media carriers being associated with a bid below the reserve cost; and
transferring the creative material to each of the subset of media carriers for placement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method of facilitating placement of an advertisement comprising:
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receiving a specification from an advertiser, the specification including at least a budget and a reserve cost and designating creative material for the advertisement;
receiving at an escrow agent a deposit of funds from the advertiser, the deposit being in an amount that is at least equal to the budget;
receiving at the escrow agent the creative material from the advertiser, then;
publicizing the specification to media carriers;
receiving one or more bids on the publicized specification from one or more of the media carriers;
comparing the received bids with at least the reserve cost;
identifying a subset of media carriers among the media carriers submitting bids, each of the subset of media carriers being associated with a bid below the reserve cost;
directing the escrow agent to transfer the creative material to each of the subset of media carriers for placement; and
directing the escrow agent to transfer monies from the deposit of funds to each of the subset of media carriers. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method of facilitating placement of an advertisement comprising:
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receiving a specification from an advertiser, the specification including at least a budget and a reserve cost, designating creative material for the advertisement, and further including one or more of the following;
market criteria, advertisement format, media format, target demographics, and copy instructions;
receiving at an escrow agent a deposit of funds from the advertiser, the deposit being in an amount that is at least equal to the budget;
receiving at the escrow agent the creative material from the advertiser, then;
identifying media carriers which meet at least one of the market criteria, the media format, or the target demographics; and
inviting the identified media carriers to bid on the specification;
receiving one or more bids on the publicized specification from one or more of the identified media carriers;
comparing the received bids with at least the reserve cost;
identifying a subset of media carriers among the media carriers submitting bids, each of the subset of media carriers being associated with a bid below the reserve cost;
directing the escrow agent to transfer the creative material to each of the subset of media carriers for placement;
verifying that each of the subset of media carriers placed the advertisement; and
thendirecting the escrow agent to transfer monies from the deposit of funds to each of the subset of media carriers. - View Dependent Claims (26, 27, 28, 29, 30)
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Specification