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Online loyalty program

  • US 20060074755A1
  • Filed: 09/26/2005
  • Published: 04/06/2006
  • Est. Priority Date: 09/24/2004
  • Status: Abandoned Application
First Claim
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1. A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site accessible over a computer network, wherein the server computer is configured to:

  • provide sub-user access to the Web site through a client computer connected to the computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users;

    provide user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user'"'"'s exchange of messages with one or more other sub-users; and

    store in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user'"'"'s control.

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