Online loyalty program
First Claim
1. A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site accessible over a computer network, wherein the server computer is configured to:
- provide sub-user access to the Web site through a client computer connected to the computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users;
provide user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user'"'"'s exchange of messages with one or more other sub-users; and
store in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user'"'"'s control.
1 Assignment
0 Petitions
Accused Products
Abstract
A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site accessible over a computer network. The server computer provides sub-user access to the Web site through a client computer connected to the computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users. The server computer provides user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user'"'"'s exchange of messages with one or more other sub-users. The server computer stores in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user'"'"'s control.
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Citations
48 Claims
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1. A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site accessible over a computer network, wherein the server computer is configured to:
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provide sub-user access to the Web site through a client computer connected to the computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users;
provide user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user'"'"'s exchange of messages with one or more other sub-users; and
store in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user'"'"'s control. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A method for increasing consumer affinity for a brand, comprising:
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providing a Web site hosted on a server computer in communication with a computer network;
providing a messaging interface on the Web site enabling a sub-user affiliated with a user to exchange messages with one or more other sub-users;
providing a messaging supervision interface on the Web site enabling the user to supervise messages exchanged between the affiliated sub-user and one or more other sub-users; and
storing data in a database on a computer in communication with the server computer, wherein the database comprises a user file associated with the user including a message history including messages exchanged by the affiliated sub-user. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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47. Storage media having embodied therein a plurality of machine-readable instructions, wherein, when a processor executes the instructions, the instructions provide for:
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providing a Web site hosted on a server computer in communication with a computer network;
providing a messaging interface on the Web site enabling a sub-user affiliated with a user to exchange messages with one or more other sub-users;
providing a messaging supervision interface on the Web site enabling the user to supervise messages exchanged between the affiliated sub-user and one or more other sub-users; and
storing data in a database on a computer in communication with the server computer, wherein the database comprises a user file associated with the user including a message history including messages exchanged by the affiliated sub-user.
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48. Storage media having embodied therein a plurality of machine-readable instructions adapted to be executed by a computer processor, to:
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provide sub-user access to a Web site through a client computer connected to a computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users;
provide user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user'"'"'s exchange of messages with one or more other sub-users; and
store in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user'"'"'s control.
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Specification