Personalized marketing architecture
First Claim
Patent Images
1. A merchandising system, comprising:
- (a) an automatic tracking device configured to identify an individual and to locate a data record associated with the individual in response to identifying the individual, the data record being updated according to real-time data associated with the identified individual according to data access permissions for the individual;
(b) a content database configured to store multimedia content, the multimedia content being searchable according to metadata associated with the multimedia content;
(c) a media server coupled with the content database and configured to query the database for desired multimedia content being identified in the content database based on identification of the individual and to communicate multimedia content in response to a request; and
(d) a display communicatively coupled to the media content server and configured to present personalized multimedia content to the individual, being communicated to the display from the media server.
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Abstract
A personalized marketing architecture use real-time data and explicit customer input to augment marketing segmentation, analysis and video advertisement delivery. Customer behavior, preferences, and intentions are monitored and identified to present real-time video messages. Real-time data may be collected based on the customer'"'"'s data access permission profile to provide messages on an in-home personal portal or on out-of-home display devices to provide personalized messages in public spaces.
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Citations
33 Claims
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1. A merchandising system, comprising:
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(a) an automatic tracking device configured to identify an individual and to locate a data record associated with the individual in response to identifying the individual, the data record being updated according to real-time data associated with the identified individual according to data access permissions for the individual;
(b) a content database configured to store multimedia content, the multimedia content being searchable according to metadata associated with the multimedia content;
(c) a media server coupled with the content database and configured to query the database for desired multimedia content being identified in the content database based on identification of the individual and to communicate multimedia content in response to a request; and
(d) a display communicatively coupled to the media content server and configured to present personalized multimedia content to the individual, being communicated to the display from the media server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. An merchandising device, comprising:
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(a) a personal portal configured to present multimedia content to a viewer; and
(b) a controller configured to control multimedia content presented on the personal portal, the controller communicatively coupled to a real-time engine for requesting multimedia content to be presented with the personal portal, the multimedia content being identified based on a real-time customer profile for the viewer, the real-time customer profile including data associated with the viewer being collected and analyzed substantially simultaneously with determining a request for the multimedia content to be presented with the terminal. - View Dependent Claims (23, 24, 25)
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26. A method for presenting personalized messages from database of messages:
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(a) identifying an individual in a monitored environment;
(b) in response to identifying, recording real-time data associated with the individual;
(c) selecting a message to present to the individual based on the real-time data; and
(d) presenting the message to the viewer in the monitored environment. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33)
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Specification