System, method and computer program for content management in conjunction with a file download

• US 20060075425A1
• Filed: 10/20/2005
• Published: 04/06/2006
• Est. Priority Date: 10/05/2004
• Status: Abandoned Application

• Current Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Malik, Dale, Koch, Robert
• Application Number:
  US11/254,315
• Publication Number:
  US 20060075425A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/43622 Interfacing an external recording device
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/835 Generation of protective data, e.g. certificates protecting software against unauthorised usage in a vending or licensing environment G06F21/10
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

A method for advertising in conjunction with a file download including: selecting a content identifier in response to a broadcast, the content identifier associated with the broadcast; initiating a request for a download via the content identifier, the content identifier being mapped to the activity wherein initiating said request includes a digital rights management function; and downloading the file associated with the content identifier, wherein said file includes an embedded advertisement.

Claims

1. A method for content management in conjunction with a file download comprising:

selecting a content identifier in response to a broadcast, the content identifier associated with the broadcast;

initiating a request for a download of a file via the content identifier, wherein said file comprises a digital rights management key; and

downloading the file associated with the content identifier, wherein the broadcast is a traditional radio broadcast.

2. The method of claim 1 wherein the file includes an embedded advertisement.

3. The method of claim 2 wherein the embedded advertisement is responsive to the digital rights management key.

4. The method of claim 1 comprising transmitting the content identifier to a broadcast host system.

5. The method of claim 1 wherein the digital rights management key restricts the playback or distribution of the file.

6. The method of claim 2 wherein the digital rights management key allow for unlimited playback or distribution of the file.

7. A computer program product for providing content management in conjunction with a file download, the computer program product comprising:

a storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for facilitating a method comprising;

associating a content identifier with a broadcast;

receiving a request for a file download associated with the content identifier;

embedding a digital rights management key in the file responsive to the request for the file download; and

transmitting the file.

8. The computer program product of claim 7 wherein the method comprises embedding an advertisement in the file responsive to the request for the file download.

9. The computer program product of claim 7 wherein the method comprises receiving a retransmitted content identifier.

10. The computer program product of claim 7 wherein the method comprises tracking information associated with the retransmitted content identifier.

11. The computer program product of claim 7 wherein the digital rights management key allows for unlimited distribution or playback of the downloaded file.

12. The computer program product of claim 7 wherein the digital rights management key restricts the distribution or playback of the downloaded file.

13. A system for advertising in conjunction with a file download comprising:

means for selecting a content identifier in response to a broadcast, the content identifier associated with the broadcast;

means for initiating a request for a download via the content identifier, the content identifier being mapped to the activity wherein initiating said request comprises a digital rights management function;

means for inserting an advertisement in to a file; and

means for downloading the file associated with the content identifier.

14. The system of claim 13 wherein the advertisement is selected responsively to the content identifier.

15. The system of claim 13 wherein said digital rights management function comprises means for assigning a digital rights management key associated with the content identifier and the request for the activity.