Method of allocating advertising space and system therefor
First Claim
Patent Images
1. A built structure having an upward facing surface;
- said built structure supporting a first image and a second image;
said upward facing surface overlaid by said first image in the form of first advertising indicia;
said first image arranged for visibility from overflying craft and defining a cone of legibility wherein revenue is derived from said first advertising indicia as a function of the cone of legibility;
said cone comprising an inverted conical section of a sphere wherein a generator of the sphere is equal to a distance of resolution of a smallest discrete detail of said first image;
said second image in the form of a substantially vertically oriented sign having second advertising indicia thereon adapted for viewing from ground level and for which separate signage rights can be negotiated;
said upwardly facing surface mechanically associated with both said first image and said second image.
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Abstract
A system for the application of an image to an upper surface of a built structure, the image arranged for visibility from over-flying craft. An upper surface of a built structure incorporating indicia thereon or therein; the indicia constructed so as to be discernable by observers in craft passing over the built structure when the craft is within a predetermined legibility distance of the built structure.
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Citations
11 Claims
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1. A built structure having an upward facing surface;
said built structure supporting a first image and a second image;
said upward facing surface overlaid by said first image in the form of first advertising indicia;
said first image arranged for visibility from overflying craft and defining a cone of legibility wherein revenue is derived from said first advertising indicia as a function of the cone of legibility;
said cone comprising an inverted conical section of a sphere wherein a generator of the sphere is equal to a distance of resolution of a smallest discrete detail of said first image;
said second image in the form of a substantially vertically oriented sign having second advertising indicia thereon adapted for viewing from ground level and for which separate signage rights can be negotiated;
said upwardly facing surface mechanically associated with both said first image and said second image.- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A built structure having an upward facing surface,
said built structure supporting a first image arranged on said upward facing surface and defining first advertising indicia; - said first image arranged for visibility from overflying craft and defining a cone of visibility wherein revenue is derived from the first advertising indicia on said upward facing surface as a function of a size of the cone of legibility;
said cone bounded by an inverted generally conical region within which a smallest discrete detail of the first image can be discerned. - View Dependent Claims (11)
- said first image arranged for visibility from overflying craft and defining a cone of visibility wherein revenue is derived from the first advertising indicia on said upward facing surface as a function of a size of the cone of legibility;
Specification