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Method of allocating advertising space and system therefor

  • US 20060075695A1
  • Filed: 11/17/2005
  • Published: 04/13/2006
  • Est. Priority Date: 12/07/2001
  • Status: Abandoned Application
First Claim
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1. A built structure having an upward facing surface;

  • said built structure supporting a first image and a second image;

    said upward facing surface overlaid by said first image in the form of first advertising indicia;

    said first image arranged for visibility from overflying craft and defining a cone of legibility wherein revenue is derived from said first advertising indicia as a function of the cone of legibility;

    said cone comprising an inverted conical section of a sphere wherein a generator of the sphere is equal to a distance of resolution of a smallest discrete detail of said first image;

    said second image in the form of a substantially vertically oriented sign having second advertising indicia thereon adapted for viewing from ground level and for which separate signage rights can be negotiated;

    said upwardly facing surface mechanically associated with both said first image and said second image.

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