System and method of presenting on-line product selection based on internal marketing and user popularity
First Claim
1. A computer implemented method of presenting on-line product selection by electronic communication media from a product selection website for review by users, comprising the steps of:
- (a) transmitting a product viewing banner relating to an on-line product from the product selection website on request by a user for an on-line display;
(b) forming a record of the user'"'"'s response to the transmitted product viewing banner to indicate a popularity of the transmitted product viewing banner;
(c) repeating steps (a) and (b) for other users, and cycling through a plurality of product viewing banners, such that the product viewing banners are presented to other users;
(d) forming a popularity ranking of the product viewing banners relative to other ones of the product viewing banners based on the formed records of user responses; and
then (e) presenting a subset of the most popular product viewing banners to users based on the popularity ranking formed based on user responses.
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Abstract
An on-line Internet display of product viewing banners is selected and positioned in a predetermined viewing zone on a user screen, based upon: marketing personnel'"'"'s selection/creation of a total selected number of possible preferred product viewing banners; and the number of hits on each preferred product viewing banner received from a user over a selected period of time; and where only a subset of the most popular preferred product viewing banners is displayed in the viewing zone based upon the total number of hits received over time for each of the preselected number of possible viewing banners.
250 Citations
46 Claims
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1. A computer implemented method of presenting on-line product selection by electronic communication media from a product selection website for review by users, comprising the steps of:
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(a) transmitting a product viewing banner relating to an on-line product from the product selection website on request by a user for an on-line display;
(b) forming a record of the user'"'"'s response to the transmitted product viewing banner to indicate a popularity of the transmitted product viewing banner;
(c) repeating steps (a) and (b) for other users, and cycling through a plurality of product viewing banners, such that the product viewing banners are presented to other users;
(d) forming a popularity ranking of the product viewing banners relative to other ones of the product viewing banners based on the formed records of user responses; and
then(e) presenting a subset of the most popular product viewing banners to users based on the popularity ranking formed based on user responses. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer server presenting information as a product selection website for on-line product selection by users over a publicly accessible computer network, comprising:
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a processor;
an interface connecting the processor to the publicly accessible computer network for communication with users;
a storage medium containing information about on-line products for selection by users;
said processor transmitting from the storage medium a product viewing banner relating to an on-line product from the product selection website on request by a user for an on-line display on the computer and forming in the storage medium a record of the user'"'"'s response to the transmitted product viewing banner through the computer to indicate a popularity of the transmitted product viewing banner;
the processor further repeatedly transmitting product viewing banners and forming records of user responses and cycling through a plurality of product viewing banners stored on the storage medium, such that the product viewing banners are presented to other users through the computer;
the processor further forming in the storage medium a popularity ranking of the product viewing banners relative to other ones of the product viewing banners based on the formed records of user responses; and
the processor further presenting a subset of the most popular product viewing banners to users over the publicly accessible computer network based on the popularity ranking formed from the user responses. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A system to present on-line product selection over a publicly accessible computer network, comprising:
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a server computer at a site accessible to the computer network, the server computer having a processor, memory coupled to the processor to store operating instructions therein, and a graphical display coupled to the processor for displaying graphical images;
a database accessible to the processor of the server computer and containing database records about product selection;
the machine-readable instructions stored in the memory of the server computer to causing the processor to perform the following operations;
transmit from the server computer a product viewing banner relating to an on-line product from a product selection website on request by a user for an on-line display;
form at the server computer a record of the user'"'"'s response to the transmitted product viewing banner to indicate a popularity of the transmitted product viewing banner; and
cycle through a plurality of product viewing banners, such that the product viewing banners are presented to other users;
form at the server computer a popularity ranking of the product viewing banners relative to other ones of the product viewing banners based on the formed records of user responses; and
present from the server computer a subset of the most popular product viewing banners to users;
a user interface coupled to the processor to provide user access over the computer network for access to the database records;
a user computer at a user site accessible to the computer network, the user computer having a processor, memory coupled to the processor to store software therein, and to receive database records therein, a graphic display coupled to the processor for displaying graphic images, and a user interface coupled to the processor to provide a user access to manipulate the stored software and received database records;
the user computer being interconnected to the server computer over the publicly accessible computer network to view a transmitted product viewing banner relating to an on-line product from the product selection website;
the database accessible to the processor of the server computer storing a record of the user'"'"'s response to the transmitted product viewing banner to indicate a popularity of the transmitted product viewing banner; and
the server computer cycling through a plurality of product viewing banners to present the product viewing banners to other users, such that a popularity ranking of the product viewing banners is formed from the user responses in order to present a subset of the most popular product viewing banners to users. - View Dependent Claims (35, 36, 37, 38)
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39. A computer readable medium that is readable by a computer connected to a publicly accessible computer network to facilitate electronic commerce over the computer network with users, the computer readable medium comprising:
a set of instructions that, when executed by the computer, cause the computer to perform the following operations;
transmit from the computer a product viewing banner relating to an on-line product from the product selection website on request by a user for an on-line display;
form at the computer a record of the user'"'"'s response to the transmitted product viewing banner to indicate a popularity of the transmitted product viewing banner;
cycle through a plurality of product viewing banners, such that the product viewing banners are presented to other users;
form at the computer a popularity ranking of the product viewing banners relative to other ones of the product viewing banners based on the formed records of user responses; and
present from the computer a subset of the most popular product viewing banners to users.
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40. A computer memory element containing stored in signal bearing media a database, the database containing the following data in computer readable format:
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data indicating a plurality of product viewing banners relating to on-line products from a product selection website for transmission to users on a publicly accessible computer network;
data indicating records of the users'"'"' responses to the transmitted product viewing banners to indicate a relative popularity of the transmitted product viewing banners; and
data indicating a popularity ranking of the product viewing banners relative to other ones of the product viewing banners based on the formed records of user responses. - View Dependent Claims (41)
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42. A computer system facilitating electronic commerce over a publicly accessible computer network, comprising:
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a processor;
a storage medium having data accessible to the processor;
an input/output for transferring data to the processor;
the processor comprising;
means for transmitting a product viewing banner relating to an on-line product from a product selection website on request by a user for an on-line display;
means for forming a record of the user'"'"'s response to the transmitted product viewing banner to indicate a popularity of the transmitted product viewing banner;
means for cycling through a plurality of product viewing banners, such that the product viewing banners are presented to other users;
means for forming a popularity ranking of the product viewing banners relative to other ones of the product viewing banners based on the formed records of user responses; and
means for presenting a subset of the most popular product viewing banners to users.
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43. A method of presenting on-line product selection for purchase by a user, comprising:
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(a) preparing a group of product viewing banners for a product selection website;
(b) accessing the product selection website by a user;
(c) presenting one of the product viewing banners to the user in an on-line display of the product selection website;
(d) positioning said one of the product viewing banners in a preselected viewing zone on an interface of the user;
(e) tracking the user'"'"'s response to said one of the product viewing banners, such that a popularity of said one of the product viewing banners is increased if the user selects said one of the product viewing banners;
(f) repeating steps (b) through (e) for other users, and cycling through the product viewing banners in the group repetitively, such that the product viewing banners are presented to multiple users;
(g) ranking the product viewing banners relative to each other based on popularity; and
then(h) presenting one of a subset of the most popular product viewing banners to subsequent users based on step (g). - View Dependent Claims (44, 45, 46)
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Specification