System and method to strengthen advertiser and consumer affinity
First Claim
1. A secure information repository system, comprising:
- data storage for securely storing information, associated with an account holder;
a deposit system for securely depositing information into the data storage;
an information access system for accessing the information stored in the data storage; and
an advertising system that registers advertisements into the data storage and delivers the advertisements to subscribers of the advertising system.
3 Assignments
0 Petitions
Accused Products
Abstract
A system and method is provided for an on-demand advertising information vault so that advertisers may establish accounts for distributing advertisements on-line to potential subscribers. The on-demand information vault also provides for consumers to subscribe to advertisements from advertisers based on the consumer'"'"'s preferences of categories of products or services. An advertiser may also establish rewards for viewing their advertisements for inducing consumers to subscribe to their advertising service. In this way, a consumer may agree to receive only certain types of advertisements and receive remuneration for viewing the advertisements. The vault mechanisms may also provide for protecting the identities of the consumer and advertiser and avoids misusing personal data by others by employing security measures.
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Citations
31 Claims
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1. A secure information repository system, comprising:
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data storage for securely storing information, associated with an account holder;
a deposit system for securely depositing information into the data storage;
an information access system for accessing the information stored in the data storage; and
an advertising system that registers advertisements into the data storage and delivers the advertisements to subscribers of the advertising system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for providing a protected information repository, comprising:
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means for securely creating an advertiser account in an information vault;
means for securely depositing advertising information in the information vault;
means for accessing the advertising information provided by the information vault; and
means for charging or crediting fees for transactional activity involving the advertising information. - View Dependent Claims (13, 14, 15)
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16. A method of providing an information repository, comprising the steps of:
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accessing an on-demand advertising vault to perform a transaction involving a item of advertising information stored in the on-demand advertising information vault;
authenticating an identity of an entity performing the accessing;
executing the transaction when the identity of the entity is authenticated; and
logging the transaction. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A method of rewarding for advertising, comprising the steps of:
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depositing advertising data by an owner into an advertising service of an information vault;
establishing a subscription for at least one entity and enabling access to the advertising data by the at least one entity;
accessing the advertising by the at least one entity according to terms of the advertising system; and
awarding a credit for accessing the advertising data. - View Dependent Claims (29)
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30. A computer program product comprising a computer usable medium having readable program code embodied in the medium, the computer program product includes at least one component to:
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deposit advertising data by an owner into an advertising service of an information vault;
establish a subscription for at least one entity and enabling access to the advertising data by the at least one entity;
access the advertising by the at least one entity according to terms of the advertising system; and
award a credit for accessing the advertising data.
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31. A method of providing an advertising service, comprising the steps of:
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creating a on-demand advertising information vault;
soliciting advertisers to create advertising accounts in the on-demand advertising information vault; and
providing advertisements to subscribers of the on-demand advertising information vault based on subscriber preferences, wherein the subscribers receive a reward for viewing the advertising.
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Specification