Generating an advertisement with optimized advertising variable settings

• US 20060085262A1
• Filed: 12/02/2005
• Published: 04/20/2006
• Est. Priority Date: 02/03/2004
• Status: Abandoned Application

• Current Assignee: In-Store Broadcasting Network LLC (Stingray Group Inc.)
• Original Assignee: In-Store Broadcasting Network LLC (Stingray Group Inc.)
• Inventors: Powell, Robert H., Brazell, Robert
• Application Number:
  US11/292,518
• Publication Number:
  US 20060085262A1
• Time in Patent Office: Days
• US Class Current: 705/14.430
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H03G 3/32 the control being dependent upon ambient noise level or sound level

Abstract

The present invention relates to a method of optimizing advertising in response to customer data. One embodiment of the present invention relates to a method of acquiring data about the advertising preferences of particular groups of customers. For example, this data may include analyzing the shopping response of all married female shoppers over 40 years of age after a particular advertisement is played; this shopping response could then be compared with the shopping response of a similar group after a different advertisement is played. Another embodiment of the present invention relates to optimizing advertising variable settings with respect to acquired advertising data in an effort to identify optimized advertising variable settings for identifiable groups of customers. Yet another embodiment of the present invention relates to a method of generating an advertisement with optimized advertisement variable settings for an advertising target group. For example, if data indicates that a particular demographic responds to a male advertiser, the advertisement will be spoken with a male voice and played during that time period.

Claims

1-63. -63. (canceled)

64. A method for generating an advertisement with optimized advertising variable settings for an advertising target group the method comprising:

creating advertisement components that include variations corresponding to at least one of a set of advertising variable settings; and

compiling an advertisement using the advertisement components that correspond to a set of optimized advertising variable settings for an advertising target group.

65. The method of claim 64, wherein the advertisement is audio based.

66. The method of claim 64, wherein the advertisement is video based.

67. The method of claim 64, wherein the advertisement is visually based.

69. The method of claim 64, wherein the advertising components include audio advertisement components with various audio advertisement content that can be spliced together to adjust the advertisement variable settings of the advertisement.

70. The method of claim 64, wherein the advertising components include audio components with different speakers.

71. The method of claim 64, wherein said compiling an advertisement using the advertisement components that correspond to a set of optimized advertising variable settings for an advertising target group, further includes:

broadcasting a plurality of test advertisements with unique sets of advertisement variable settings;

analyzing broadcasted advertisement variable settings in relation to customer response information; and

generating a set of optimized advertisement variable settings for a plurality of advertising groups.

115. The method of claim 64, further comprising broadcasting the advertisement, wherein said broadcasting includes distributing a smell.

116. The method of claim 64, wherein the advertising variable settings include at least one of:

(i) frequency of the advertisement;

(ii) duration of the advertisement;

(iii) play time of the advertisement; and

(iv) volume of the advertisement.

117. The method of claim 64, wherein the advertising variable settings include at least one of:

(i) inclusion of sound icons;

(ii) background music played in the advertisement; and

(iii) sound effects played in the advertisement.

118. The method of claim 64, wherein the advertising variable settings include at least one of:

(i) presence of pricing information in the advertisement;

(ii) variations in pricing in the advertisement; and

(iii) variations in offer made in the advertisement.

119. The method of claim 64, wherein the advertising variable settings include at least one of:

(i) seasonal related messaging included in the advertisement;

(ii) category promotions included in the advertisement; and

(iii) promotional offers included in the advertisement.

120. The method of claim 64, wherein the advertising variable settings include at least one of:

(i) variations on a product message included in the advertisement; and

(ii) value added content included in the advertisement.

121. The method of claim 64, wherein the advertising variable settings include a gender of the speaker in the advertisement.

122. The method of claim 64, wherein the advertising variable settings include smell icons for distributing a smell as part of the advertisment.

68. (canceled)

72-114. -114. (canceled)

123. A method for generating an advertisement with optimized advertising variable settings for an advertising target group, the method comprising:

broadcasting a plurality of test advertisements, each test advertisement having its own particular advertisement variable settings;

analyzing the broadcasted advertisement variable settings in relation to customer response information;

generating a set of optimized advertisement variable settings for a plurality of advertising groups;

creating advertisement components; and

compiling an advertisement using the advertisement components and the optimized advertising variable settings for an advertising target group.

124. The method of claim 123, wherein the advertising components include audio advertisement components with various audio advertisement content that can be spliced together to adjust the advertisement variable settings of the advertisement.

125. The method of claim 123, wherein the optimized advertising variable settings include at least one of:

(i) frequency of the advertisement;

(ii) duration of the advertisement;

(iii) play time of the advertisement; and

(iv) volume of the advertisement.

126. The method of claim 123, wherein the optimized advertising variable settings include at least one of:

(i) inclusion of sound icons;

(ii) background music played in the advertisement; and

(iii) sound effects played in the advertisement.

127. The method of claim 123, wherein the optimized advertising variable settings include at least one of:

(i) presence of pricing information in the advertisement;

(ii) variations in pricing in the advertisement; and

(iii) variations in an offer made in the advertisement.

128. The method of claim 123, wherein the optimized advertising variable settings include at least one of:

(i) seasonal related messaging included in the advertisement;

(ii) category promotions included in the advertisement; and

(iii) promotional offers included in the advertisement.

129. The method of claim 123, wherein the optimized advertising variable settings include at least one of:

(i) variations on a product message included in the advertisement; and

(ii) value added content included in the advertisement.

130. The method of claim 123, wherein the optimized advertising variable settings include a gender of the speaker in the advertisement.

131. The method of claim 123, further comprising broadcasting the advertisement, wherein said broadcasting the advertisement includes distributing a smell.

132. The method of claim 123, wherein the optimized advertising variable settings include smell icons for distributing a smell as part of the advertisement.

133. A computer program product for implementing within a computer system a method for generating an advertisement with optimized advertising variable settings for an advertising target group, the computer program product comprising:

a computer readable medium for providing computer program code means utilized to implement the method, wherein the computer program code means is comprised of executable code for implementing;

broadcasting a plurality of test advertisements, each test advertisement having its own particular advertisement variable settings;

analyzing the broadcasted advertisement variable settings in relation to customer response information;

generating a set of optimized advertisement variable settings for a plurality of advertising groups;

creating advertisement components; and

compiling an advertisement using the advertisement components and the optimized advertising variable settings for an advertising target group.